Home > Creative, Examples, Optima > From Concept To Reality

From Concept To Reality


Concepts, renderings and illustrations all are simple ideas waiting to become reality and sometimes bridging that gap is a breeze and – well, other times a bit more complicated. It does remain one of the more enjoyable aspects of being in the graphic and display business. Projects can take on the feel of that awesome science project you had so much fun with in high school or the final lab project on campus and yes, even the project that your inner self said ‘no way’ and you charged ahead anyway.

The cool part is, to get the ball rolling, we can still gather around the conference table, touch table (shameless inTouch™ reference here) or even attend a GoToMeeting – all of which we at Optima™ frequently participate in. Thankfully the results of these “brainstorming” sessions can be handed over to talented, qualified team members so the polish can be applied to those white board doodles.

Of course, reality can also mean a fork in the road; materials, transportation or deadlines can all lead to a slightly different outcome than was anticipated and that is why turning concepts into cool reality can frequently be challenging. That is where the team effort I so appreciate from this industry really shines.

AuthorIt is always a pleasure to get the email from a customer that says “Hey Tony – check out the photos of the booth we discussed a while back!” Glad I could help in a small way and get those projects into capable hands.

We would love to help bring to life that project sitting on your desk right now. Scroll down to the bottom of the page to get a quick look at one example of bringing your ideas from concept to reality as well as a cool video showing one of our talented designers bringing a sketch to life!

I am looking forward to seeing the latest reality created from this year’s Optima™ Exhibitor Booth Design Challenge winner Breanne Allen of Bemidji State University. Be sure to visit and say congrats to her while enjoying Optima™ hospitality.

See you there!

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About the Author
Tony Ricci is an Account Executive at Optima Graphics.
He has been in the Trade Show industry since 1994.

  1. joe d
    February 28, 2014 at 1:33 pm

    Well done Tony, interesting topic well-written. Entertaining lunch-time fare as I ate my “slammin sammon sammich”

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