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Be There and Share


authorIn today’s world of technology, one can be in many places at once. Just recently, I was in the waiting room of a doctor’s office and since I did not want to stare at others who were waiting for their names to be called incorrectly, I started up the old smart phone. I scanned headlines on the USA Today app and social media sites and saw mention of the big CES (Computer Electronics Show) in Las Vegas.

So, with the same device that I listen to podcasts, watch videos and text my son with, I started to follow along with attendees & exhibitors of CES on Twitter, news sites and YouTube. And, unlike the unfulfilling response from my son who answers my question-filled paragraph of a text with the letter “k”, I fulfilled my curiosity about the CES show. I could also watch video on YouTube of what was going on and read fan comments about the event on Twitter. With all the sharing amongst attendees, exhibitors & fans, I got the feeling I was there.

#IamNowonTopofTheWorld” – not a real hashtag yet.

I feel we are headed to a day when attending events via social networking is a good second option to being there. Hopefully not to everyone, though, since I work in the face-to-face exhibit industry. In my opinion, it can be a good alternative. authorTake attending an NFL game for example. Watching the game in my basement while trashtexting my fellow fantasy league members or reading fan and expert opinions on social media sites is very enjoyable. This way I am not dealing with crowds and paying exuberant prices to miss replays and cool comments from experts. Well, maybe not that last part.

Back to Trade Shows. For now, being there is best – cyber being there is a close second. Either way, I’m connected to what’s going on and that makes a wait in the doctor’s office almost bearable!

Where do you go, when you’re not there?

About the Author
Derek Leftridge is the Marketing Coordinator of Optima Graphics. He has
been involved in many aspects of the Trade Show Industry since 1993. He is now
involved in Social Media and E-Marketing for Optima.

Other posts by Derek

  1. Rafael Gomez
    January 31, 2014 at 11:51 am

    Nice post Derek.
    I am not the most comfortable at the doctors office due to fear of what I may catch just by breathing the air, let alone touching one of the magazines.

    I am usually on Tumblr, Facebook, Deviant Art or using Hootsuite to navigate my Twittersphere. Lately I have been in search of inspiration for drawing and just to not have such a dark cloud about how much bad s**t there is in the world. I get to discover great art and artists from around the world without much effort at all.

    God bless the interwebs.

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