Home > Optima, Products, Technology > What’s in a degree?

What’s in a degree?

GaryYou see a lot of big names get honorary degrees to high profile universities these days (Go ahead and insert a famous name and university).

Many times these people have earned a very successful career just by rolling up their sleeves and applying themselves.  They have earned the respect of those around them through results.

I have a friend named Harold that likes to employ a party game whenever a room of loosely associated guests needs more energy. Ask your new friends what they were trained in or what they majored in at university. Then ask what they do now! Works best when you are at least in your thirties!

Recently I thought of this when Optima was recognized as having G7 qualification. We are proud to have this recognition, so don’t get me wrong here. It’s cool! Very cool!

What resonates with me personally as a 20-plus year Optimite is that we have always had top-notch graphic pros focusing on color. Given all our processes, the level of control that our technicians maintain has always amazed me. Thankfully, resources in supporting this area have always been plentiful – after all, color is critical!!!

Not being one of those experts we asked those at Optima that are closest to the sea of prep and print.

G7 Qualification

Jim Powers
Print, Process & Color expert

We asked Jim Powers what is G7 qualification?

G7 is a methodology of achieving gray balance. When you have the understanding and training on how to achieve that gray balance, you are then qualified as a Master Printer.

That’s a nice technical description and for those of you who are already tuning out, let me try to rephrase from an Optima perspective. If anyone has ever compared a Colossus print to a Lambda or UV print, you would clearly see that there were major differences between the prints. Now that we have several print devices that meet the G7 curve, the same prints compared to each other will now look similar to each other. I emphasize similar so that there is no confusion about prints from either the same or different style printers looking exactly the same.

To our customers who understand this, they know that if they use company “X” who is G7 qualified that they could send work to us knowing that we will look very similar to the company they used to send work to. This however is dependent on the print device meeting the G7 curve. Although you only need one printer to meet the G7 Qualification requirements we currently have the Lambda, UV and HD’s meeting this curve. The SolveIt and Colossus that meet it but we have not finalized the environments yet. Select will be the last process to be G7.
Frank Shue
VP of Manufacturing

We asked Frank Shue what does this mean to our customers?

I’m pleased to announce that Optima has been recognized as achieving G7 Qualification. This allows our customers to feel confident that they are receiving consistent color quality every time they place an order. In essence, to achieve the certification, you must prove that your software system has the ability to achieve the G7 gray scale definition using four one dimensional curves. In essence, we have proven that we have the ability to adjust any CMYK imaging device to simulate the gray scale definition in a timely manner.

Optima has always stood by its color, and now we have proven why our quality of color stands out in the Industry. We have upgraded and perfected our system over the years, and have used technology to take any guesswork out of the equation. The key to color is the repeatability and redundancy of a process, and Optima has made it a priority to develop and work toward a standard every day.

So there you have it. There’s no question that experience and credibility are an important mix. What do you think? Is a qualification important to you? And what degree or training do you have – What’s your line of work?
About the Author
Gary Camarato is the Vice President of Marketing & Creative Development at Optima Graphics and has been in the Trade Show industry since 1992.

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