Home > Creative > Renders and a Dog Named Spot

Renders and a Dog Named Spot


AuthorIf you’ve ever lived in the southern West coast, then you are certainly familiar with the name Cal Worthington (and his dog Spot).

I’m sad to report that Cal recently passed away at the age of 92 but will surely be remembered for his offbeat TV commercials selling cars with many an exotic animal representing his dog Spot (who never was actually a dog.)

The commercials would be accompanied by a jingle set to the tune of “If You’re Happy and You Know It” with the lyrics re-written to “If you want a car or truck, go see Cal, if you want to save a buck, go see Cal.” Boy, that jingle stuck in my head for years! YEARS! Midwesterners and East coasters – you sure missed out.

Well, here at Optima we don’t have any catchy jingles but I guess you could say that Cal’s cars are our products and our ‘dog Spot’ could be our renders that HELP YOU SELL JOBS. Think of them as your sidekick – there to catch the attention of your client and possibly close the sale. Rather than trying to visualize what their message on a particular product might look like, now they can SEE it beforehand. You’ve helped put their mind at ease and prevented them from possibly being unhappy with the end-product because, instead, you’ve shown them a fairly accurate portrayal of the art and product.

I consider myself lucky to be a member of Optima’s design and marketing team, having the opportunity to render products, displays and exhibits. It’s satisfying knowing that I am helping you sell products and land that client job you’ve been after.

imageSo think of renders as your loyal companions, your dog Spot, and what a powerful sales tool they can be! If there’s ever a doubt of making a sale or your client being on the fence about a job – quick! – have our team render it for you and win that client over! Better yet, build in render costs to all of your client estimates and have Optima create renders for you with every job to improve your sales. It’s a value-add that’s sure to win your clients over.

Ready to sing?

“If you want to see the art, get a render.
If you want to show a product, get a render.
If you want to make the sale and win your clients over,
Get a render, get a render, get a render!”

About the Author
Terri Webster is a Senior Graphic Designer at Optima Graphics.
She has spent over 18 years in the printing and graphics industry.

  1. Rod
    November 15, 2013 at 12:04 pm

    Sad to hear that the trail has ended for Cal . . . spent many hours on the living room floor as a kid watching The Lone Ranger, Sky King and Sherrif John dotted with Cal’s car commercials . . . it was a very catchy jingle!

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