Home > Optima, Products, Technology > Connecting the Selling Dots

Connecting the Selling Dots


I have spent more time this past year observing and discussing the technology trends within the Tradeshow and Event space based on our introduction of the inTouch™ suite of products. What started as an interactive table had grown into four primary products – Interactive Table, Interactive Kiosk, Interactive Wall, and an iPad application. The latter was sparked by requests from my sales team to take the content package that is used for the Interactive Table (or Kiosk / Wall) and re-purpose it into an App so they could have a great sales tool while they were out in the field. I quickly realized that they were onto something and the wheels went in motion to create an App and I now use it on a weekly, if not daily, basis.

AuthorDuring the same period of time, we have seen growing interest and sales activity around iPad stands/kiosks skyrocket. Here is an example of a great custom stand we recently completed. Recently, I was speaking with Mel White from Classic Exhibits and he really helped me connect the dots for better utilization of the iPad stand. His message was simple – I am selling these iPad stand / solution thingies, but I am not selling or offering a solution for the content or presentation tool that is within the iPad stand / kiosk thingamajiggy. He was dead on – we are selling the tactical tool that holds an iPad and we are selling a great sales tool in the inTouch™ App, but have not connected the dots that the two can go together. So, if you are looking for a great way to increase your sales, offer the inTouch™ App as an option with every iPad stand you propose and if you successfully land 1 out of 10 quotes, you have just helped your client and helped grow your sales.

If you want to learn more about the inTouch™ iPad App, please contact your Account Executive and expand your selling solutions that will help your customers on and off the show floor.

About the Author

Dave Brown is the Vice President of Sales at Optima Graphics.
He has been in the Trade Show industry since the early 90s.

  1. Diana
    October 21, 2013 at 4:50 pm

    Curious if you have designed these for ADA?? I have museums that are looking for that. Thank you,

    • Ross Clasen
      October 22, 2013 at 10:44 pm

      Yes Diana the kiosks are ADA compliant in both portrait and landscape oriantations.

  2. October 23, 2013 at 12:52 pm

    Plus a tilt mechanism can be added for wheelchair accessibility.

  3. December 4, 2013 at 11:39 pm

    Custom stands plays a big role in trade shows to attract the potential customer. It increases your visibility in trade shows. Thank You.

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