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Designing The Obvious

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There are still plenty of product niches out there needing to be filled but they are not always obvious.

I recently was tasked to design a point-of-purchase kiosk for a client. The client’s overall goal was to create a simple, clean and modern design that utilized a large informative graphic and a product placement shelf at a low cost. I looked through our inventory to find a starting point to begin developing the idea and found a standard kiosk that Optima already offered in its product line. I then set out to find the simplest solution to mount and lock a graphic to that kiosk that was strong enough to support both the product and shelving. I designed a structurally sound iPad Kiosk/Point of Purchase that accepted a large, rigid back graphic. This met the need as a simple and in expensive solution while unintentionally solving an obvious product gap in the market.

ImageWe quickly realized that the design not only created a great solution for a point-of-purchase display but also solved a much larger demand as a semi-permanent, customizable iPad Kiosk. The way in which I designed the product for ease-of-use created a rigid profile cut back that is strong enough to support custom product shelving. This opened our eyes to the overall potential of the product for future applications. We now had a product that could be used to solve a variety of client’s needs in a creative and durable fashion that did not previously exist.

All and all your designs can offer way more than you originally intended if you keep an open mind and look for future possibilities. Obvious needs will become apparent. Optima has now added the Custom iPad Kiosk as a new product.

About the Author
Ross Clasen is a Graphic Designer at Optima Graphics, and entered into the trade show world in 2010.

  1. October 19, 2013 at 7:39 pm

    What material is the graphic printed on. Is it fabric or a contour cut graphic. I’m also curious how the packaging for this works too. Thank you, Shawn

  2. Gary Camarato
    October 21, 2013 at 3:21 pm

    Shawn, the graphic is a Substrate Custom Cut .5″ Sintra. Ships in a flat box separate from the unit. The intent is for more longer term retail applications or for larger displays that have other items shipping in crates. There are other tablet holders that have cases with more portable attributes.

    • October 21, 2013 at 3:24 pm

      Thank you,

      • Gary Camarato
        October 21, 2013 at 4:58 pm

        We have one in the showroom right now, just returned from a sales presentation. Swing buy and take a look at it anytime!

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