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The Importance of a Dot


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Each year thousands of products enter the largest design competition in the world. Of these thousands, only a select few are awarded the distinguished Red Dot Design Award. Design teams dream of winning just one award. It is a validation that countless hours of hard work resulted in a truly innovative and forward looking product. Everyone involved truly believes they have what it takes, but only the best of the best get selected to play in the Major Leagues. When you win you join the likes of Apple, Pininfarina (Ferrari design team), BMW, and LG.

The winner’s circle is full of industry leading designs in automobiles and electronics. But only one company stands with them from the portable display sector. That company is Spennare with FOUR design award winners!

The fact is that there are a lot of cheap portable display options out there these days. They offer little more than a price. Some might try to spruce up the shell. Some don’t try at all. Either way, you will always get what you invest in. When a client has their beautifully designed graphic installed on a cheap banner stand, are they really presenting their brand correctly? I don’t believe so.

ProductEverything we buy as consumers, we do so because we have determined that it provides the best value. Do you buy the cheapest car available? Do you buy the cheapest tablet? Of course not because you understand the costs and headaches you will incur aren’t worth the initial purchase price. The same holds true in every industry including portable displays.

Spennare is a company with a true passion for portable displays. Each new product developed is approached with the philosophy that everything matters. Every minute detail is scrutinized, tested, and tested again. If it doesn’t provide a perfect balance of quality, design, and function then the process is reset. This is a time consuming process, but anything less is not acceptable.

Spennare wants to bring value, passion, and loyalty back to the portable display industry and we are very excited about the future! So what is so important about a dot? When it comes to knowing what’s really inside a product, it means everything.

About the Author

Jonathan Fisher is the Sales and Marketing Director, Americas at KG Spennare AB.
He has been in the experiential marketing industry since 2001. Career focus has been on the seamless and ever evolving integration of effective portable/modular solutions and efficient customer service.

  1. October 4, 2013 at 10:38 am

    Thanks for Sharing Jonathan!

  2. October 4, 2013 at 12:25 pm

    Nomadic Display and Burkhardt Leitner have both won Red Dot’s for portable exhibits. Just sayin’.

    • October 4, 2013 at 12:53 pm

      I have seen Burkhardt Leitner in the list of award winners, but nothing from Nomadic.
      Although I don’t doubt it since they have released some wonderful products over the years.

  3. October 4, 2013 at 4:35 pm

    I appreciate the opportunity Gary!

  4. ack
    October 4, 2013 at 6:32 pm

    ?????the graphic is the message and in most cases not the “hardware” which is
    mostly unseen….so………..!

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