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What Goes Around Comes Around


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Out with the new and in with the old.

Yes, you read that correctly. It seems that when it comes to 2013 U.S. design trends, vintage is in. Retro design themes are seen in everything from bakery labels to political campaigns. And the U.S. isn’t the only country looking to the past for creative influence. South Africa and Australia are also top leaders in throwback ingenuity.

In spite of this direction, however, it does appear that the most recent inclination has graphic designers, instead, looking to nostalgia as inspiration for more simplistic, modern design and not as part of the design itself. Germany leads the way for minimalist design, utilizing powerful imagery as a focal point against scanty white backdrops. Worldwide design trends can be predicted from a variety of sources, and vary from country to country and I think it’s pretty interesting to watch where the U.S. falls in the scheme of things.

Optima’s favorite photo stock site has released a super impressive info-graphic (see below) on 2013 Global Design Trends from their perspective, based on types of images and illustrations that are most popular. As you browse the graphic below, I challenge you to think about the types of imagery that you or your own clients use – are they mostly vector? photo? illustration? Do you see one or two colors sprout up more often than others? Compare these innovations to those of other countries to see if they are ahead of or behind the game.

I’d be interested in hearing about any emerging trends that you see in your market. It’s certainly one way to keep all of us effective, successful and “trendy”!

Terri Webster
Graphic Designer
Optima Graphics

Shutterstock's Global Design Trends Infographic 2013

  1. August 18, 2013 at 11:48 am

    Excellent post Terri. Thanks for sharing.

  2. August 19, 2013 at 8:58 am

    Great Post Terri!

  3. Lloyd Todd
    August 19, 2013 at 9:37 pm

    Looks great super information

  4. Chris Q
    September 23, 2013 at 2:51 pm

    Great information Terri, thanks for sharing!

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