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Global Shop 2013

authorI was lucky enough to experience Global Shop in Chicago this year. Since it was a day trip from where I am in St. Louis I also experienced the world at 4 am. It was very dark and my eyes did not quite work right away.

Global Shop was held at the McCormick Place in Chicago. That gritty and busy city is one of my favorites. It was raining and windy and great! It was a packed show and McCormick Place was a great venue. You could actually see from one end of the show to the other but that was misleading. It is a big show with much to see, from shopping carts to cardboard furniture. Yeah, I typed cardboard furniture. I will mention more in a bit.
I was surprised to see:

  • Touch screen technology
  • LED lighting
  • SEG backlit graphic displays
  • Hanging fabric structures
  • Printed Substrates

The companies displaying with the above mentioned items were not just large companies. As you walk the floor you see a small 10’x10’ booth selling their shelves or clothing hangers with an SEG backlit display or utilizing a touch screen or displaying their product with LED lighting.

SubjectObviously this will be of no surprise to some out there but on that windy and rainy day in Chicago I learned that I have taken what I see in the retail world for granted and missed a lot of great design elements right in front of me.
The Retail Industry is very creative. I learned that at Global Shop that day. Leave it to a town like Chicago to help show the beauty of something you see and pass by every day.

About Cardboard:
This must be a big item in the retail industry. It makes sense since it is light weight and easy to transport. However, I was surprised by how it was being used, not just as display stands or signs but entire booth structures with architectural enhancements and furniture you can use. This is not cheap cardboard either. This stuff is sturdy and durable.

We’d love to hear your thoughts on GlobalShop 2013 in the Comments below.

About the Author
Derek Leftridge is the Marketing Coordinator of Optima Graphics. He has
spent 20 years involved in many aspects of the Trade Show Industry. He is now
involved in Social Media and E-Marketing for Optima.

Other posts by Derek

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