Home > Business, Optima > Change is a building block

Change is a building block


Some interesting changes have taken place at Optima in the last week. Optima’s co-founder Jim Hoffmann has joined his business partner, Dave Hoffmann in the world of retirement.

As I walked outside this morning around sunrise to pick up the paper, I thought about that TV commercial that shows the photos of retirees and their “first day of retirement”. I of course thought of my former boss and friend Jim who is experiencing that first morning and as I type he is on a plane headed overseas for a well deserved vacation and I will add with a hint of jealousy, one of several kick butt trips he has planned for this summer and fall.

So Optima now has a new Prez, his name is Kevin Kirbey, I give him a big thumbs up and you will too when you meet him. He comes from a service based organization from one of our sister companies (how cool is it that we had a talent pool of about 10,000 people to search within) and he gets the fact that we have long history of dedication to serving our customers.

The way I look at this new chapter in our business’s life is that change is constant – if you do not change, you die. However, change is built on a foundation and Optima’s foundation / mission is to help bring value to our customers. Jim and Dave laid the groundwork that I and the other 240 Optimites use as our guiding principle –


Our mission is to provide our customers with products and services that help you retain and grow your customer’s business.

We may have a new dude on board, but we will proudly bob and weave through the business environment with a rock solid foundation that is aimed to help you, our friends and customers retain and grow your customer’s business. As always, thanks for reading and your ongoing business!

Dave S. Brown
VP of Sales
Optima Graphics
Categories: Business, Optima
  1. July 27, 2012 at 7:40 pm

    Thanks JIm, and enjoy your retirement.

  2. melmwhite
    July 29, 2012 at 2:38 pm

    Jim — From all your friends at Classic Exhibits, enjoy your retirement. You earned it.

    Now is your chance to be like Matt and dance around the world:


  3. john@dynamicdecals.com
    July 29, 2012 at 3:29 pm

    Jim you are a good man and I always enjoyed working with you when I had the display business. I wish you much enjoyment and much health.
    John Langworthy (former owner of Dynamic Displays & Graphics)

  4. July 29, 2012 at 5:30 pm

    Best of luck in your retirement Jim! We will miss hearing about your great adventures as you cover the globe but will hope to hear more recommendations of places not to miss. Enjoy yourself and know that the foundation you established made such a difference for companies such as ours……………Optima has helped make us look good!

  5. July 30, 2012 at 7:53 am

    Good for you Jim! I’ve enjoyed knowing and working with you….. Enjoy your well deserved retirement!

  6. July 30, 2012 at 9:15 am

    Jim, You’re the best… enjoy every moment of it and just look back on your years at Optima knowing that you really did something GREAT and significant and you have left a legacy within the company that we all love and respect… Keep in touch and I’m glad Optima is in good hands… Doug Wickwire ShaBang Exhibits, Inc.

  7. July 30, 2012 at 11:36 am

    With most companies the attitude and culture of the business starts at the top and works its way down through the organization. You are obviously a special person to have built such a fine organization.

  8. August 2, 2012 at 10:38 am

    I have really enjoyed knowing you and working with Optima now with three different companies-introducing each company to the terrific service and products of Optima. I know you will enjoy having more time to travel and spend with your family. I will miss your visits here to the West Coast.

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