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Kill the Elevator Pitch


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I was fortunate enough to sit in on a presentation last week and the presentation centered around trends. The presenter cited several trends and took the listener down a great path to what we advertise about our businesses. I equated some of what he said to the old “Elevator Pitch” – the theoretical 30 second elevator ride where you were standing next to Donald Trump and you had to explain “What I do” or “What we do”.

The presenter shared that the more important question to first answer is “Why” we do what we do, then how we do it and last what we do. He referenced a few successful companies and Apple was one of them. Apple has stated a clear reason(s) for why they do things for years and last what they do.

ElevatorCan you answer Why your business does what it does? If you can, fantastic – if not, it is great food for thought. Answer why and it opens up a huge conversation of possibilities. Only answer what and you are very limited to the possibilities of your businesses potential.

Dave S. Brown
VP of Sales
Optima Graphics
Categories: Business
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