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The evolving display space


Has anyone else noticed that over the past few years your client’s budgets for 20×20 islands has morphed into more of a 10×20 or 10×30 budget? When end users are ready to move from a small inline to a 20×20, they typically aren’t building a 20×20 exhibit due to budget constraints. (If you are building new 20×20 exhibits, stop reading here, this blog isn’t for you.) End users are trying to repurpose a 10×10, 10×20, or 10×30, potentially using pop-ups, maybe a few kiosks here or there, or maybe they’re renting. The designs traditionally aren’t very exciting because most of their exhibit dollars are being spent on booth space, labor, drayage, travel expenses for additional booth staff, etc., as you know, these costs change drastically from an inline to an island exhibit. Clients are having to sacrifice design and creativity to budget . . . you know what I’m talking about . . . it happens all of the time.
Well, I believe there is a unique solution to this scenario since the release of our Xpressions Connex system. The Xpressions Connex system enables us to design creative 20×20 island configurations on a budget and is a modular system capable of creating various configurations.
Checkout some of these creative designs:
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This could be exactly what you need to entice your clients into exhibiting in a larger booth space, while still meeting their budget. Xpressions Connex is a cost effective, light weight, modular system that sets up in about an hour or so, without any tools and it really stands out! Have a client who’s afraid of commitment? There’s no harm done when you use this system – if they find a 20×20 doesn’t work for them they haven’t lost tens of thousands of dollars. If they find a 20×20 does work for them then there’s your opportunity to build them that custom/hybrid island exhibit.
Xpressions Connex is a great conversation starter for clients who want to evolve and exhibit in a larger booth space, however, they either haven’t considered it or are hesitant. Taking the plunge doesn’t have to be so scary.
Gina Porcaro
Account Executive
Optima Graphics
Categories: Products
  1. April 9, 2012 at 9:52 am

    Very interesting idea, converting the Xpressions line to more of a unique space and versatile line with the corner shelving and space orientation. What a great idea, I wonder where it came from!

    • Gary Camarato
      April 10, 2012 at 9:23 pm

      Tammy, just to clarify there is no corner shelf. Trapezoid, square, rectangle are the shelves, however the square shelf is not usable in a corner and right angles are not possible. Hope this helps!

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