Home > Optima > Exhibitor 2012 is in the Books!

Exhibitor 2012 is in the Books!


Just back in the office and I am downing coffee like a fiend this morning to keep myself going. I walked away with a few great mental snap shots and here are a few to share. Quote of the show was made yesterday morning during tear down by an industry colleague. He said, “I have exhibited at this show for 20 plus years and I have never seen traffic so dense”. He was not talking about dunce caps, but the volume of traffic through his booth. Optima had two booths, #1851 which was our 20 x 20 island and #968 which was a Xpressions Connex display – it was actually three different exhibits as we changed the graphics and configuration each day. I have to agree that in our island booth traffic was heavy and constant all day Monday and Tuesday and the usual ghost town feel on Wed. did not really occur. I have no actual data from the show folks to support this, but I never had time to break for lunch, so that is good.
Next shot is of our reception and setting up 30’ of xpressions and an octagon unit in less than 30 minutes. Our only interruption was some guy from the ReMax convention who walked in and stole a bottle of water and then tried to give us a few business cards in case we wanted help buying a house in Phoenix. Needless to say, the cards were recycled and in small pieces. Thanks to all who came and mingled and networked with each other – it was great having you there. The hotel asked how many people we were expecting and I said that I was not really sure. The captain said based on what everyone ate and drank, we had 600 people come through. That is really amazing and/or, you people were thirsty.


Then there was Kim Hacker. She is a design student at Bemidji State University and the winner of our Exhibitor 2012 student design competition. She had never been to a tradeshow before, figured out that there lots of freebies in peoples booths, your feet hurt at the end of the day, and talking with customers in the booth is really very easy. She was a little nervous when she arrived, but incredibly happy to see her design come to life.
If you were not there, take a look at our combination island booth. The Panoramic wall is very typical of sales we are seeing – walls with 12” – 18” deep footprint with monitors and storage areas that are going into Island and larger in-line spaces. The Aviator sign was built here at Optima in our new metal shop and the Modul extrusion wall showcased our Trifab fabric and an impressive lightbox. I look forward to the weekend to catch up on some sleep and then start planning for Exhibitor 2013 on Monday.
Oh and did I mention I ate at In N Out Burger (twice). That’s a tasty burger.
Dave S. Brown
VP of Sales
Optima Graphics
  1. Gary Camarato
    March 9, 2012 at 12:58 pm

    One thing I learned at Exhibitor is that I will wait over 30 minutes for a Starbucks coffee. Funny I always thought I would max out at 15 minutes.

    • March 9, 2012 at 2:38 pm

      I think I found 5-6 Starbucks between the Luxor and Mandalay bay, long lines at all of them!

      • Gary Camarato
        March 9, 2012 at 2:50 pm

        Good Times, Good Coffee… Google Tracking all our moves from one booth to the other. bliss

  2. March 9, 2012 at 2:44 pm

    Never had lunch either! Breakfast buffets in Vegas must have been imagined for exhibit staffers. It was great to partner with you guys on the xpressions booth, we had lots of great feedback and as always, enjoy working together!

  3. March 9, 2012 at 3:08 pm

    I failed to give John Zipay from Trade Show Suppy credit for the great photo(s) he took of our booth. Great shots – thanks John.

  4. March 9, 2012 at 3:19 pm

    Gary —

    Not to make this a conversation about Starbucks, but there was one in Luxor on the second floor with the shops (back by the fast food restaurants). Even when all the lower ones were packed, I never waited more than 5 minutes.

    Good show. Even on the third day as Dave mentioned. That has never happened before, and I’ve been attending since inlines were chipped from boulders by indentured servants.


  5. Gary Camarato
    March 9, 2012 at 3:25 pm

    Mel, Now We All Know! you should have kept that to yourself…

  6. March 12, 2012 at 8:13 am


    It was a pleasure! Thanks for the shout-out! See you next time.


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