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The State of The Web Address


PaulIt’s not uncommon for me to hear amazement from people who learn that I am a web professional, yet still use a cold war era, soviet issued dumbphone. I will also confess to still owning a big, heavy, boxy TV with an antenna that gives me about a dozen stations to choose from.

While I don’t subscribe to Neo-Luddism, I am not driven by a need to be on the cutting edge of technology in my personal life.

Professionally, however, I have no choice but to keep up. Though it can be fun and is certainly educational, it can be a daunting task! The advancement of technology is moving at a blindingly fast pace. Learning and staying on top of new programming techniques and languages is no small feat for developers. On the user side, keeping pace with the competition and the opportunities that are opened up by these technological advancements is essential for businesses in the digital age.

Are you familiar with the term “web presence”? It’s more antiquated than my dumbphone. These days, simply having a presence on the web is insufficient for just about any company. Reinforcing your brand, engaging your customers and delivering useful information are a few keys elements to modern websites. “Content is king” is a phrase that is popular in the web world and rightly so. But it’s a narrow view. Content certainly needs to be relevant and engaging for the end users. If that content is difficult to find or not delivered well, site visitors may not stick around to find it. Usability is the really the name of the game for web. You can find a lot of discussions and definitions on web usability and content usability. For our purposes, I will sum it up like this — usability for web is a site with valuable content that is easy to find and make use of.

We’ve been working hard the past few years to deliver better content on more usable web sites. With the launch of the new Optimagfx.com, we’re pretty excited about the site we’ve created for our customers and where we are headed with web. Our customers even get their own shiny, new personal user accounts! A welcomed and long overdue addition.

We’ve not reinvented web with what we are doing, but we are moving things forward to give our customers better content and ease of use. Striving to keep up with the advances in technology, we have a mobile version of the site as well. So, between rounds of Angry Birds, you can check us out on your iThis or droidThat.

We value feedback from our customers, so let us know what you think of the new site. We’d also love to hear how you engage your customers through technology and what plans you have for your web sites. What are you doing to leverage technology to engage your customers?

Now, if you’ll excuse me, I have a ham sandwich in a brown paper bag waiting for me along with a paperback edition of Dune. Happy surfing!

Paul Robnett
Web Design & Development
Optima Graphics
new site

Categories: Optima, Technology
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