Home > Examples > So what have you done with your Xpressions lately?

So what have you done with your Xpressions lately?


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Back in 2004 when Optima introduced the Xpressions-Wow I was working for an exhibit company here in St. Louis.  Immediately our designers were intrigued with the design possibilities.  Up to that point most graphics were produced as a flat plain and depth was created with stand-offs and cut out letters.  Most solutions took some construction knowhow and were usually heavy.  The Xpressions offered a lightweight display with fabric graphics that intertwined with the display frame in what seemed like an endless variety of spatial relationships, angles and shapes.

Before long our designers got tired of using the Xpressions as just back walls and started thinking of other ways to use this unique display system.  They were looking for an unusual yet fairly inexpensive way to produce a series of hanging signs over a large 70’ x 100’ booth space.  Instead of the traditional pillowcase hanging sign, they decided on three hanging signs, each consisting of a custom triangular tube frame and three 3×3 quad Xpressions units.  Eye hooks and clips were inserted in the tubular frame for easy attachment of an Xpressions unit on each side of the triangular frame.  Once the frame was lifted, the bottom corners of each of the three Xpressions units were zip tied together.  This created a slight tilt downward on each 3×3 unit so the graphic message could be easily seen by the audience below.  The beauty of the system was that it only took the riggers one hour to hang all three signs.

For a corporate lobby, our designers hung an Xpressions unit on the wall behind the receptionist with graphics depicting the corporate brand in lieu of the traditional cut out letters and logo.  The end result was an unusual and striking backdrop that was easy to install and simple to update in the future if need be.

Recently I heard of a popular chain of restaurants that use the Xpressions units as drop ceilings.  It is less costly than the tubular system that was used prior and much easier to set up and install.  So how have you been using Xpressions?  Anything out of the ordinary?  With the addition of Sheer, Ridged and Shape panels the palette for Xpressions has expanded.  Leave a comment below and let us know what you come up with.

Categories: Examples
  1. Donovan Mcnamee
    June 20, 2011 at 7:48 am

    Great idea on the restaurants. Would you happen to have a picture or two of that?

    • Gary Camarato
      June 20, 2011 at 9:58 am

      Hey Don, I looked but do not have pics of the examples in Rich’s Blog post. Rich Fava is on vacation (lucky Rich!) and will respond to you when he returns. contact me if you have any questions Take Care! Gary Camarato, Optima Graphics. gcamarato@optimagfx.com

  2. June 27, 2011 at 12:27 pm

    I agree (1) great idea and (2) luck Rich. Put me on the list for a pic of the ceiling if its available!
    Tess

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