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Creativity is often born from neccessity…


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“Life is a continuous exercise in creative problem solving”- Michael J. Gelb

As I travel around the country visiting various exhibit houses, one of the questions I get asked the most is, “How was your flight?”  Quickly following that, though, is the question, “Have you seen any interesting projects come through Optima lately?”  Although there is almost always something interesting being put together on our production floor, I was recently reminded of a project that I thought might interest you.

We had done a job for Brad Davie at Exhibitlink Denver.  He was working with the Colorado Housing Finance Authority (CHFA) to get them a new media backdrop.  Due to its easy/fast set-up, lifetime warranty, and portability, Exhibitlink and the CHFA decided that the VBurst would work wonderfully for their needs and their budget.  They ordered it, and three days later, it shipped from our facility.

As time went on, the CHFA started using their new media wall in non-conventional media areas.  What I mean when I say is that they would set it up in spots that would have some strong backlighting, and as can sometimes happen with fabric, the shadow of the frame started showing through their wonderful media wall.

The CHFA brought this to Brad’s attention, and after giving it some thought, Brad came up with a potential solution.  He asked us if we could modify the VBurst by adding Velcro onto the back side of the frame and then attach a black piece of PolyTwill (the fabric we use for Table Throws).  In essence, could we turn it into a double-sided frame?

Even though we hadn’t done that before, Brad’s plan worked perfectly and we were able to turn Brad’s creativity into an actuality.  With a bit of work, we added the Velcro onto the back of the frame, and by using the pre-dyed black polytwill, Brad was able to come up with a fairly inexpensive way to block the light for the CHFA’s media wall.  Since last September, the CHFA has been able to use their new Media VBurst whenever/wherever they want without fear of shadows ruining their picture-perfect moments, and we have a new solution to offer if someone worries about backlight affecting their VBurst.

Categories: Examples
  1. Tim Bonesteel
    April 18, 2011 at 4:40 pm

    UPDATE- Since posting this particular blog, it has been pointed out to me that we have actually done this same thing for quite a few exhibit houses. I wasn’t aware of those instances, so I apologize for stealing any thunder from those of you who also came up with this solution. I guess is just goes to prove Aristotle… “It is not once, nor twice, but times without number that the same ideas make their appearence in the world.” So, I applaud each of you.

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