A funny thing happened on the way to my out-of-town meetings last week…my iPad died…and I panicked! Here is a device I didn’t even own a few years ago and now just the thought of not having it on a sales trip caused me to break out in a cold sweat.
Now, this panic wasn’t brought about due to losing my e-mail, contacts, calendar, etc…all that’s on my phone, too. This terror came from the fact that this device has become so integrated in my selling process that I am a bit lost without it. All my literature, presentations, videos, pricing…all the stuff I once had to drag around in paper form…is now all electronically contained, presented, easily annotated, e-mailed, etc. from this remarkable device…Thank you inTouch™ for the nice app on my iPad!
Now that we can say goodbye to 2013 and the seemingly never-ending holiday, we can look forward to a banner and robust 2014!
I believe we will see a few trends continue to blow up in 2014 and each will create selling and profit opportunities. I believe backlighting, attention to visuals / the desire for aluminum structure to be hidden behind those visuals, visuals on the floor (not logos and text, but imagery that collaborates with the exhibit and environment that is being created) and technology results will all be demands from end-users.
First off – Happy Happy holiday season everyone and I hope you were able to share a chuckle or two with friends and family. I just finished a five day sales meeting with my team, having first digested the closing year followed with looking forward to the coming year. We showed the team a few sneak-peeks at things to come, reviewed some great success stories (Panoramic® sales doubled), and introduced some new team members including Frank Shue, our new Director of Manufacturing.
At one point in the meeting, I had a crazy thing happen to me – I sounded just like Jim Hoffmann.
The Good Old Days
As the holidays are upon us many of us turn our thoughts to the good old days of our youth. Most people tend to focus only on the good stuff and forget the hard work in between!
Do you remember when you were just old enough to order your own meal in a restaurant or the first time you pumped the gas in your parent’s car? These simple actions seem so trivial now, but at the time they were big steps. First times can be scary! Sure we had all seen someone else pump gas or order their own food but we never did it before. There is that trepidation right before you take the plunge and just do it. Sometimes we just wing it! First times at anything can be a little awkward but then we learn how we are going to do it better next time and before you know it even complex milestones are simple tasks. Some big ones are usually the first day at a new school, driving, flying, first dates or that new job. More adventurous types might look at firsts like skydiving or scuba diving as risky first but easy now!
Last week, Optima™ attended and exhibited at EDPA Access in Marco Island, FL. I know…you’re all probably saying “must be lucky”, and yes, I believe I am; however, even though this is a beautiful setting with warm weather, it’s also a lot of work – with long days and nights and limited leisure time. Let me tell you why it’s all worth it . . .
I flew in Tuesday and immediately started setting up our booth with the help of Kevin Kirbey, Dave Brown and François from Duo, and what a booth it was! Read more…
You see a lot of big names get honorary degrees to high profile universities these days (Go ahead and insert a famous name and university).
Many times these people have earned a very successful career just by rolling up their sleeves and applying themselves. They have earned the respect of those around them through results.
I have a friend named Harold that likes to employ a party game whenever a room of loosely associated guests needs more energy. Ask your new friends what they were trained in or what they majored in at university. Then ask what they do now! Works best when you are at least in your thirties!
Recently I thought of this when Optima was recognized as having G7 qualification. We are proud to have this recognition, so don’t get me wrong here. It’s cool! Very cool!
Experts say blogging is probably the most important tool in your social media toolbox. More important than Facebook, Twitter, YouTube, or LinkedIn.
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Wednesday, December 4
10-11 am PST (1 pm EST).
I am not a sales person.
Well, I might be if you count selling my wife on the movie I want to see instead of the one she wants to. But as Optima sales go, I do not have the title. I’ve always thought a sales position was a cool job because you always travel. Then again, that might be the main reason a sales position is NOT cool. But that doesn’t necessarily have to be an issue any more.
For the past year, we have used an online meeting service to do product demonstrations and launches to our remote sales people and customers. We have discussed and shown products in action, given presentations and answered questions all in real time. It has become a handy tool for our business environment. A recent example of this is one of our sales persons lost their passport and could not get to their customer in Canada. But they were still able to meet with the customer by using an online meeting.
I have spent more time this past year observing and discussing the technology trends within the Tradeshow and Event space based on our introduction of the inTouch™ suite of products. What started as an interactive table had grown into four primary products – Interactive Table, Interactive Kiosk, Interactive Wall, and an iPad application. The latter was sparked by requests from my sales team to take the content package that is used for the Interactive Table (or Kiosk / Wall) and re-purpose it into an App so they could have a great sales tool while they were out in the field. I quickly realized that they were onto something and the wheels went in motion to create an App and I now use it on a weekly, if not daily, basis.