With the rapid pace of technology and the ongoing restrictions and limitations of abuse on the world around us, I decided it might be fun to imagine what shows will be like in 50 years.
A mingling buzz is not only heard but also felt as attendees, distributors and service drones move about the event space communicating in ways we can’t possibly imagine today.
Most are wearing their eYe (Extend Your Experience) glasses, made by a company with a weird name, to see displays, collect product information and communicate with each other. Half truths or exaggerated promises in conversations are absent thanks to the new eYe app that employs a virtual lie detector and background check. No shipping or set up costs for this Trade Show since it is held in a large empty warehouse. Virtual reality trade shows are still years away since too many big businesses still depend on travel to keep them in the black. Read more…
Well, another Exhibitor Show is in the rear view mirror and I want to say a big thank you to those who attended, stopped by our booth, and came to our reception.
I was thrilled with the effort my team put in to construct our exhibit that featured 16′ h double-sided Panoramic® Lightboxes, a custom Aviator hanging sign, and two inTouch™ Interactive tables. I saw many more touch screens this year and I can tell the interest is increasing because we had double the number of people come and ask us for demonstrations. Read more…
A funny thing happened on the way to my out-of-town meetings last week…my iPad died…and I panicked! Here is a device I didn’t even own a few years ago and now just the thought of not having it on a sales trip caused me to break out in a cold sweat.
Now, this panic wasn’t brought about due to losing my e-mail, contacts, calendar, etc…all that’s on my phone, too. This terror came from the fact that this device has become so integrated in my selling process that I am a bit lost without it. All my literature, presentations, videos, pricing…all the stuff I once had to drag around in paper form…is now all electronically contained, presented, easily annotated, e-mailed, etc. from this remarkable device…Thank you inTouch™ for the nice app on my iPad!
Now that we can say goodbye to 2013 and the seemingly never-ending holiday, we can look forward to a banner and robust 2014!
I believe we will see a few trends continue to blow up in 2014 and each will create selling and profit opportunities. I believe backlighting, attention to visuals / the desire for aluminum structure to be hidden behind those visuals, visuals on the floor (not logos and text, but imagery that collaborates with the exhibit and environment that is being created) and technology results will all be demands from end-users.
First off – Happy Happy holiday season everyone and I hope you were able to share a chuckle or two with friends and family. I just finished a five day sales meeting with my team, having first digested the closing year followed with looking forward to the coming year. We showed the team a few sneak-peeks at things to come, reviewed some great success stories (Panoramic® sales doubled), and introduced some new team members including Frank Shue, our new Director of Manufacturing.
At one point in the meeting, I had a crazy thing happen to me – I sounded just like Jim Hoffmann.
The Good Old Days
As the holidays are upon us many of us turn our thoughts to the good old days of our youth. Most people tend to focus only on the good stuff and forget the hard work in between!
Do you remember when you were just old enough to order your own meal in a restaurant or the first time you pumped the gas in your parent’s car? These simple actions seem so trivial now, but at the time they were big steps. First times can be scary! Sure we had all seen someone else pump gas or order their own food but we never did it before. There is that trepidation right before you take the plunge and just do it. Sometimes we just wing it! First times at anything can be a little awkward but then we learn how we are going to do it better next time and before you know it even complex milestones are simple tasks. Some big ones are usually the first day at a new school, driving, flying, first dates or that new job. More adventurous types might look at firsts like skydiving or scuba diving as risky first but easy now!
Last week, Optima™ attended and exhibited at EDPA Access in Marco Island, FL. I know…you’re all probably saying “must be lucky”, and yes, I believe I am; however, even though this is a beautiful setting with warm weather, it’s also a lot of work – with long days and nights and limited leisure time. Let me tell you why it’s all worth it . . .
I flew in Tuesday and immediately started setting up our booth with the help of Kevin Kirbey, Dave Brown and François from Duo, and what a booth it was! Read more…
You see a lot of big names get honorary degrees to high profile universities these days (Go ahead and insert a famous name and university).
Many times these people have earned a very successful career just by rolling up their sleeves and applying themselves. They have earned the respect of those around them through results.
I have a friend named Harold that likes to employ a party game whenever a room of loosely associated guests needs more energy. Ask your new friends what they were trained in or what they majored in at university. Then ask what they do now! Works best when you are at least in your thirties!
Recently I thought of this when Optima was recognized as having G7 qualification. We are proud to have this recognition, so don’t get me wrong here. It’s cool! Very cool!