I am a chatty guy – no secret and no excuses – my brain never stops (ADD), my filter is low, and I tend to share my opinions at the drop of a dime. A very strong opinion of mine that is grounded in 20+ years in the visual / face to face / 1:1 advertising world is that COLOR is king. We, as industry professionals, our customers, and our customer’s customers all have the ability to recognize minor deviations in color or say “that’s not right”. Now, if a piece of extrusion is short, box frame out of square, wall slightly out of level, carpet a bit out of square… we can easily miss those things…but when Home Depot Orange is slightly askew – we are all on it. Read more…
So, has the title confused you – well hopefully the following helps shed some light on a design opportunity and ordering process efficiency. This morning as I was having a conversation with one of our lead Digital Imaging operators, he made a very interesting point. A trend that he highlighted was the growing use of clear substrates (Plex / Acrylic) within our UV print environment. He described wing panels, mounted panels, offset panels, insert panels, and other applications where we are printing to various thicknesses of a clear material. Since our UV printer has the ability to print white ink we can execute a number of different options and looks. For example, if we are printing the word Jason in blue on clear plex, we can print directly in blue and have the blue be slightly transparent, put a layer of white down and then print on the blue to make it slightly opaque, or print multiple layers of white to make the letter be fully opaque. The design options provided by the use of white ink are tremendous.
With the rapid pace of technology and the ongoing restrictions and limitations of abuse on the world around us, I decided it might be fun to imagine what shows will be like in 50 years.
A mingling buzz is not only heard but also felt as attendees, distributors and service drones move about the event space communicating in ways we can’t possibly imagine today.
Most are wearing their eYe (Extend Your Experience) glasses, made by a company with a weird name, to see displays, collect product information and communicate with each other. Half truths or exaggerated promises in conversations are absent thanks to the new eYe app that employs a virtual lie detector and background check. No shipping or set up costs for this Trade Show since it is held in a large empty warehouse. Virtual reality trade shows are still years away since too many big businesses still depend on travel to keep them in the black. Read more…
Well, another Exhibitor Show is in the rear view mirror and I want to say a big thank you to those who attended, stopped by our booth, and came to our reception.
I was thrilled with the effort my team put in to construct our exhibit that featured 16′ h double-sided Panoramic® Lightboxes, a custom Aviator hanging sign, and two inTouch™ Interactive tables. I saw many more touch screens this year and I can tell the interest is increasing because we had double the number of people come and ask us for demonstrations. Read more…
A funny thing happened on the way to my out-of-town meetings last week…my iPad died…and I panicked! Here is a device I didn’t even own a few years ago and now just the thought of not having it on a sales trip caused me to break out in a cold sweat.
Now, this panic wasn’t brought about due to losing my e-mail, contacts, calendar, etc…all that’s on my phone, too. This terror came from the fact that this device has become so integrated in my selling process that I am a bit lost without it. All my literature, presentations, videos, pricing…all the stuff I once had to drag around in paper form…is now all electronically contained, presented, easily annotated, e-mailed, etc. from this remarkable device…Thank you inTouch™ for the nice app on my iPad!
Now that we can say goodbye to 2013 and the seemingly never-ending holiday, we can look forward to a banner and robust 2014!
I believe we will see a few trends continue to blow up in 2014 and each will create selling and profit opportunities. I believe backlighting, attention to visuals / the desire for aluminum structure to be hidden behind those visuals, visuals on the floor (not logos and text, but imagery that collaborates with the exhibit and environment that is being created) and technology results will all be demands from end-users.
First off – Happy Happy holiday season everyone and I hope you were able to share a chuckle or two with friends and family. I just finished a five day sales meeting with my team, having first digested the closing year followed with looking forward to the coming year. We showed the team a few sneak-peeks at things to come, reviewed some great success stories (Panoramic® sales doubled), and introduced some new team members including Frank Shue, our new Director of Manufacturing.
At one point in the meeting, I had a crazy thing happen to me – I sounded just like Jim Hoffmann.