Archive for the ‘Technology’ Category

Color – It is EVERYTHING in Face to Face Marketing

July 17, 2014 2 comments

AuthorI am a chatty guy – no secret and no excuses – my brain never stops (ADD), my filter is low, and I tend to share my opinions at the drop of a dime. A very strong opinion of mine that is grounded in 20+ years in the visual / face to face / 1:1 advertising world is that COLOR is king. We, as industry professionals, our customers, and our customer’s customers all have the ability to recognize minor deviations in color or say “that’s not right”. Now, if a piece of extrusion is short, box frame out of square, wall slightly out of level, carpet a bit out of square… we can easily miss those things…but when Home Depot Orange is slightly askew – we are all on it. Read more…

Has the QR Code been cracked?

June 20, 2014 3 comments


Like most of us I am a member of multiple groups on LinkedIn and I try to check each one out once a month (if not more often.) On a recent visit to the group page I came across the QR Code Strategy & Creative Group. This made me think “Have QR codes ran their course? Do I have any recent examples of utilizing a QR code?”

The answer was yes!
Let me explain with these examples three.

Example 1:
Recently I added a QR code to my business card that links to my LinkedIn page. Obviously, I feel I am very important. My mother will concur. Now I am thinking I should have linked it to a video where I introduced Optima and myself. Read more…

Clear Substrates – White or No White???

May 16, 2014 3 comments


So, has the title confused you – well hopefully the following helps shed some light on a design opportunity and ordering process efficiency. This morning as I was having a conversation with one of our lead Digital Imaging operators, he made a very interesting point. A trend that he highlighted was the growing use of clear substrates (Plex / Acrylic) within our UV print environment. He described wing panels, mounted panels, offset panels, insert panels, and other applications where we are printing to various thicknesses of a clear material. Since our UV printer has the ability to print white ink we can execute a number of different options and looks. For example, if we are printing the word Jason in blue on clear plex, we can print directly in blue and have the blue be slightly transparent, put a layer of white down and then print on the blue to make it slightly opaque, or print multiple layers of white to make the letter be fully opaque. The design options provided by the use of white ink are tremendous.

Read more…

What a Trade Show Could Be Like in 50 Years – A Futuristic Observers View

authorWith the rapid pace of technology and the ongoing restrictions and limitations of abuse on the world around us, I decided it might be fun to imagine what shows will be like in 50 years.

A mingling buzz is not only heard but also felt as attendees, distributors and service drones move about the event space communicating in ways we can’t possibly imagine today.

Most are wearing their eYe (Extend Your Experience) glasses, made by a company with a weird name, to see displays, collect product information and communicate with each other. Half truths or exaggerated promises in conversations are absent thanks to the new eYe app that employs a virtual lie detector and background check. No shipping or set up costs for this Trade Show since it is held in a large empty warehouse. Virtual reality trade shows are still years away since too many big businesses still depend on travel to keep them in the black. Read more…


April 4, 2014 2 comments

We have become a YouTube/Vimeo nation. We love to share and view videos. Every day, all day, we are bombarded by emails and texts. Most of us skim the bullets, headings, and bolding for the key message(s). Video is different. It’s linear. I find myself more likely to commit to a few minutes of video even when copy is available.
For sharing industry news and ideas, video is often more engaging than a static catalog or website. With today’s technology, even an amateur can get their point across, often with some funny out takes! Better yet is the opportunity to comment and share through social media. It may not be every literature professor’s favorite form of communication, but video isn’t going away any time soon.

Read more…

Exhibitor Recap

March 28, 2014 3 comments

Well, another Exhibitor Show is in the rear view mirror and I want to say a big thank you to those who attended, stopped by our booth, and came to our reception.

I was thrilled with the effort my team put in to construct our exhibit that featured 16′ h double-sided Panoramic® Lightboxes, a custom Aviator hanging sign, and two inTouch™ Interactive tables. I saw many more touch screens this year and I can tell the interest is increasing because we had double the number of people come and ask us for demonstrations. Read more…

Be There and Share

January 31, 2014 1 comment

authorIn today’s world of technology, one can be in many places at once. Just recently, I was in the waiting room of a doctor’s office and since I did not want to stare at others who were waiting for their names to be called incorrectly, I started up the old smart phone. I scanned headlines on the USA Today app and social media sites and saw mention of the big CES (Computer Electronics Show) in Las Vegas.

So, with the same device that I listen to podcasts, watch videos and text my son with, I started to follow along with attendees & exhibitors of CES on Twitter, news sites and YouTube. And, unlike the unfulfilling response from my son who answers my question-filled paragraph of a text with the letter “k”, I fulfilled my curiosity about the CES show. I could also watch video on YouTube of what was going on and read fan comments about the event on Twitter. With all the sharing amongst attendees, exhibitors & fans, I got the feeling I was there.

Read more…

How did I ever live without this?

January 24, 2014 Leave a comment

AuthorA funny thing happened on the way to my out-of-town meetings last week…my iPad died…and I panicked! Here is a device I didn’t even own a few years ago and now just the thought of not having it on a sales trip caused me to break out in a cold sweat.

Now, this panic wasn’t brought about due to losing my e-mail, contacts, calendar, etc…all that’s on my phone, too. This terror came from the fact that this device has become so integrated in my selling process that I am a bit lost without it. All my literature, presentations, videos, pricing…all the stuff I once had to drag around in paper form…is now all electronically contained, presented, easily annotated, e-mailed, etc. from this remarkable device…Thank you inTouch™ for the nice app on my iPad!

Read more…

2014 – To Infinity and Beyond

January 10, 2014 Leave a comment


Now that we can say goodbye to 2013 and the seemingly never-ending holiday, we can look forward to a banner and robust 2014!

I believe we will see a few trends continue to blow up in 2014 and each will create selling and profit opportunities. I believe backlighting, attention to visuals / the desire for aluminum structure to be hidden behind those visuals, visuals on the floor (not logos and text, but imagery that collaborates with the exhibit and environment that is being created) and technology results will all be demands from end-users.

Read more…

Are Tradeshows Worth It?

December 28, 2013 4 comments


First off – Happy Happy holiday season everyone and I hope you were able to share a chuckle or two with friends and family. I just finished a five day sales meeting with my team, having first digested the closing year followed with looking forward to the coming year. We showed the team a few sneak-peeks at things to come, reviewed some great success stories (Panoramic® sales doubled), and introduced some new team members including Frank Shue, our new Director of Manufacturing.

At one point in the meeting, I had a crazy thing happen to me – I sounded just like Jim Hoffmann.


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