You see a lot of big names get honorary degrees to high profile universities these days (Go ahead and insert a famous name and university).
Many times these people have earned a very successful career just by rolling up their sleeves and applying themselves. They have earned the respect of those around them through results.
I have a friend named Harold that likes to employ a party game whenever a room of loosely associated guests needs more energy. Ask your new friends what they were trained in or what they majored in at university. Then ask what they do now! Works best when you are at least in your thirties!
Recently I thought of this when Optima was recognized as having G7 certification. We are proud to have this recognition, so don’t get me wrong here. It’s cool! Very cool!
Experts say blogging is probably the most important tool in your social media toolbox. More important than Facebook, Twitter, YouTube, or LinkedIn.
*** Scroll down to view full ad ***
(click the “Read More…” below first if you’re reading this in your email.)
|Follow This Link To Register
- – - – -
Wednesday, December 4
10-11 am PST (1 pm EST).
I am not a sales person.
Well, I might be if you count selling my wife on the movie I want to see instead of the one she wants to. But as Optima sales go, I do not have the title. I’ve always thought a sales position was a cool job because you always travel. Then again, that might be the main reason a sales position is NOT cool. But that doesn’t necessarily have to be an issue any more.
For the past year, we have used an online meeting service to do product demonstrations and launches to our remote sales people and customers. We have discussed and shown products in action, given presentations and answered questions all in real time. It has become a handy tool for our business environment. A recent example of this is one of our sales persons lost their passport and could not get to their customer in Canada. But they were still able to meet with the customer by using an online meeting.
I have spent more time this past year observing and discussing the technology trends within the Tradeshow and Event space based on our introduction of the inTouch™ suite of products. What started as an interactive table had grown into four primary products – Interactive Table, Interactive Kiosk, Interactive Wall, and an iPad application. The latter was sparked by requests from my sales team to take the content package that is used for the Interactive Table (or Kiosk / Wall) and re-purpose it into an App so they could have a great sales tool while they were out in the field. I quickly realized that they were onto something and the wheels went in motion to create an App and I now use it on a weekly, if not daily, basis.
There are still plenty of product niches out there needing to be filled but they are not always obvious.
I recently was tasked to design a point-of-purchase kiosk for a client. The client’s overall goal was to create a simple, clean and modern design that utilized a large informative graphic and a product placement shelf at a low cost. I looked through our inventory to find a starting point to begin developing the idea and found a standard kiosk that Optima already offered in its product line. I then set out to find the simplest solution to mount and lock a graphic to that kiosk that was strong enough to support both the product and shelving. I designed a structurally sound iPad Kiosk/Point of Purchase that accepted a large, rigid back graphic. This met the need as a simple and in expensive solution while unintentionally solving an obvious product gap in the market. Read more…
Some say Direct Print, some say UV, and some said Print On It. Optima is incredibly excited to scream the news about the UV Direct Print upgrade we have made to help out our customer provide the most state of the art direct to substrate printing. Over the past 25 years Optima has invested million and millions in new technology and equipment and this is the latest inclusion in the portfolio. Optima is offering the most cutting edge UV Direct print in the country and is ready to start cranking out work for you. Cutting to the chase, here are the great facts that you can take advantage of with our new UV Direct Print offering. Read more…
Cool Papa Bell was a notoriously fast professional baseball player and had some amusing legends associated with him (not to mention a great nickname!). One of my favorites quotes about him was attributed to Satchel Paige – “Let me tell you about Cool Papa Bell. One time, he hit a line drive right past my ear. I turned around and saw the ball hit his rear end as he slid into second.” As a web professional, I can relate to that story, with Cool Papa Bell representing the web.
Ever get the feeling lately that your senses are permanently set to hyper-multi-task? Relentless competition for our attention as consumers of information is everywhere: the never ending stream of news, entertainment, business, non-sense and up-to-the-minute event updates on FaceBook, Twitter and CNN. Itʼs increasingly difficult to appropriately prioritize oneʼs daily affairs. I see the choice being made on the road all the time – should I continue driving or should I risk everyoneʼs safety and ʻlikeʼ my sisterʼs friendʼs FB post on a wicked mac-n-cheese dish?
As a self proclaimed people watcher I was recently observing a family of five eating lunch. Obvious to me, but likely wrong, I concluded they were on an en-route break from a planned weekend vacation. Now, the first thing you might think of is ʻwow, great idea!ʼ, spend time with your loved ones and get away just like that flying bus of B.O. ad would have you hear it. Catch-up, strengthen the family bond, share stories – fun right? Wrong, each member of this crew, save one bambino, was hacking away at their mobile devices and completely ignoring each other. My guess? – Dadʼs checking the score, Momʼs working on e-mails so she doesnʼt lose a step at work, one kid looking at pintersomething and the other no doubt cyber bullying her FFBB cause she didnʼt LOL her JJKN. My friends do this and it drives me nuts. My own family does this and it drives me nuts. I do this and it drives me nuts. Nuts! Read more…
Do you want to get interested attendees to your show space? Below are 4 ideas of social media content to use to get the right people to your show real estate.
Get a group started for your appearance at the show or for a new product you are debuting at the show. You can make it a private group and approve those you want to be part of it.
Plan out tweets leading up to and during the show to announce your products, appearance guests at your space. Also, tweet spontaneously while at the show. Make sure to check or have someone check the retweets, direct messages and comments to your posts. Read more…