Archive for the ‘Examples’ Category

Let’s get horizontal . . .

August 22, 2014 1 comment


Let’s get horizontal . . .
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!
What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.

Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.
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Life Hacks for the Trade Show Floor

August 22, 2014 3 comments


Life Hacks… simple things that can make mundane problems disappear. After polling our I&D Service Technicians and Managers, we have compiled some easy-to-implement tricks to make your life on the show floor a bit less frustrating.

Setting up and exhibiting at trade shows comes with its own set of challenges and it’s amazing what little tricks and ‘life hacks’ can be used to make your job on the show floor just a bit easier. After polling some of our I&D service technicians, we’ve compiled the following Life Hacks for the Trade Show Floor. Select the infographic below to see the full sized version about 7 simple things you can do to reduce headaches as your company’s Chief Booth Duty Officer.
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People DO make a difference!

August 15, 2014 4 comments


I have just returned from vacation at Glacier National park in Montana where I spent 75 combined hours on a train via a sleeping car on Amtrak (See America by Rail Except When it’s Dark or you are sleeping or delayed by freight traffic). Ultimately, it was a great travel experience full of a variety of activities including hiking, rafting, helicopter rides and zip lining 350 feet above the forest canopy.

What stood out while engaged in these activities were the people making this experience come to life. I am talking about the Amtrak stewards, attendants, waiters, raft guides, lift operators, pilots, zip line personnel, etc. For the most part, these people enjoyed their work, were enthusiastic, helpful, informational, proactive, engaging and fun. They added to the experience, kept you safe, and provided a sense of security. Read more…

What does it mean to be an artist?

July 18, 2014 4 comments

Category Icon Test

I was trained in college to be a graphic designer and worked in that capacity for many years. I tell people that I am a Neanderthal – that I go so far back that I worked with a chisel and stone. Well not that far back. I started my career in the late 60’s and my medium for creating layouts and comps for my designs was markers. I had every color in the rainbow. That was pre-computer days folks.

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Inside the Industry with the Optima Sales Team

July 11, 2014 3 comments

authorRecently, we had our yearly sales meeting. A lot of things were discussed and action items given to accomplish the rest of this year forward. In the middle of this week-long event, we thought it would be a good idea to do something fun and different with our sales staff.

So, in the vein of the James Lipton show ‘Inside the Actors Studio’, the sales staff was asked the 10 questions asked of every guest on that show (modified for the Trade Show Industry). The top 5 answers were recorded and tabulated at our home office in Fenton, Missouri.

Without further ado, I give you the answers to the 10 questions:

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Independence Day 2014 – 3 Quick Thoughts on Freedom

July 3, 2014 3 comments

garyAs we make plans for celebrating Independence Day and our Freedom, thoughts typically are with our family and friends, BBQs, swimming and fireworks. It occurred to me that very few people would take the time to read the Optima Blog this week. What a great opportunity to shift our focus away from work. Besides those obvious initial thoughts, I challenged myself to ask – what are the first three things that pop into my head when I think about the 4th?

The first thought that popped to mind is reflection on the extreme sacrifices our forefathers
(including the indigenous population and recent heroes) endured to provide for our version of freedom. Memorial Day can be everyday. As a direct result of those sacrifices we, as Americans, are free to do sometimes-crazy things, like swim with sharks in the San Francisco Bay. (Well, Dave Brown did it…I am exercising personal restraint on anything that involves me becoming the main course.)

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Yaka Yaka Yaka Vroom Vroom

Originally posted on Optima Graphics Blog:

garyTop Five Reasons to Pick Up the Phone… One Reason To Hang Up

Just recently I discovered that the phone exists outside the car and WOW that thing is magical…

People havenʼt stopped using phones, we just use them in different places. Vehicles for example. Have you noticed that most people, (not you), only talk on the phone while driving? If you live in one of those neo-socialist states that long ago removed the personal responsibility of in-vehicle communications, then think way-back, back to when you had the choice to be stupid. Cruising at highway speeds, turning one-handed into school parking lots to drop off kids – little darlings madly texting away in the backseat before school, driver laughing with one hand holding the phone to their ear, the other hand waving and gesturing wildly. Whatʼs steering that beast-a-burben anyway? Letʼs not even talk about texting while driving. Text me…

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Categories: Examples

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