There are still plenty of product niches out there needing to be filled but they are not always obvious.
I recently was tasked to design a point-of-purchase kiosk for a client. The client’s overall goal was to create a simple, clean and modern design that utilized a large informative graphic and a product placement shelf at a low cost. I looked through our inventory to find a starting point to begin developing the idea and found a standard kiosk that Optima already offered in its product line. I then set out to find the simplest solution to mount and lock a graphic to that kiosk that was strong enough to support both the product and shelving. I designed a structurally sound iPad Kiosk/Point of Purchase that accepted a large, rigid back graphic. This met the need as a simple and in expensive solution while unintentionally solving an obvious product gap in the market. Read more…
I think we are all happy to see the kick off of the Fall crazy season – each and every one of us is feeling the impact of the uptick in activity and purchasing of anything and everything trade show. Kids go back to school and our world turns on its ear. This past Wednesday was the 12th anniversary of one of the more tragic and gut wrenching days in our country’s history. We all know exactly where we were, what we were doing, who we were with the fateful fall day, and the raw emotions of outrage and patriotism that ensued.
Optima started the day with an employee organized moment of silent to pay our respects, but what took me a day to realize is how things have changed since then. Quite simply, the country will NEVER forget, but will and has moved forward. Read more…
I must admit I am a pack rat. So I have piles and piles of stuff left over from the days when I worked as a graphic designer and when I worked as a project manager/designer for a local store fixture manufacturer. A few weekends ago I got ambitious and started the process of going through items to decide what should be pitched and what I just can’t give up and should hold onto for another decade or two.
I came upon a roll of blueprints that were construction drawings that I drew back in 1988. This was preCAD days folks. Every line, dimension and note was drawn by hand. What really got my attention was that the drawing was for three “Solicitation Counters” that we were going to build for Lambert St. Louis International Airport. The purpose of the counters was to control a certain religious group that was pestering travelers for donations and in return would hand out their “free” book. The fixture company that I worked for at that time was known for their premium and custom grade cabinetry. Needless to say the counters looked fantastic when they were completed and they were built to last.
After seeing those drawings I was curious Read more…
Exhibitors are hungry for technology. Attendees are familiar with and even expect to engage brands via touch screens, smart phones and through other technology based platforms. As a result, today’s exhibitors are scrambling to integrate technology like touch screens into their exhibit designs. The biggest challenge they face is the learning curve and many don’t have any idea how to get started.
inTouch interactive touch screen tables and walls make it easy! From shipping, set-up, content, integration and even full support, inTouch packages the entire experience for the exhibit seller and the exhibitor. Hassle Free.
Adding inTouch improves brand engagement by simplifying the exhibit experience for both the attendee and the exhibitor. Three content packages are cleverly designed to accept all your companies collateral and marketing presentations. There’s even a camera and built-in system to provide direct connection with your social media program. The entire content package Read more…
After returning from my trip to Southern France as well as Paris, I was given the opportunity to go visit Optima Graphics for week in St. Louis, MO. I flew in on Monday morning and was greeted by VP of Sales, Dave Brown, who then brought me through the city and into Fenton, where Optima is headquartered. I had a full scheduled agenda for each day while I was at the office and had the chance to see literally every aspect of the company.
I’ve made it back to the states successfully! Visited paris for a few days on the way. Got to tour 2 Exhibit houses (Groupe FG Design and Procédés Chénel International) which was really interesting!
Prior to working for Optima, I sold trade show solutions to the end-user in beautiful Grand Rapids, MI. (yes, Grand Rapids, Michigan is beautiful and we were just named Beer City, USA 2013!). Optima was my supplier during this time. I was always looking for ways to increase a sale and back then I would add in a literature stand or provide an alternate material (both were more expensive) but neither would break the bank. The key here is the worst thing they could say is “no, I don’t want that” – and no harm done.
Now-a-days, it seems we’re moving so quickly and rushing to get the client a price and we forget about up-selling at the quote-phase of the project and we’re just giving the client what they asked for and nothing more. If this sounds familiar, I suggest you include the following two products in every quote: Read more…
A few weeks ago I was lucky enough to see incredible examples at a presentation of paper architecture. Now what ever comes to your mind when you hear paper architecture is about to change once you see the amazing examples below.
I meet Sophie Chenel, General Manager of the family business Procedes Chenel International. The International business has been helping designers since 1896 with worldwide development, production and distribution of decorative solutions, technologies and materials. Read more…
Bonjour! I have arrived safely in France and had the chance to experience quite a bit already in just three days. Upon arrival in Paris I had the wonderful experience of a 3-hour train ride through the southern France countryside all the way to Montpellier where I was greeted by a colleague of mine from Duo Display. From there we went through the town of Montpellier on our way to Lansargues.
As workloads increase it is hard to remember to get away from your desk, to walk around the office and see what is going on. I have this issue from time to time. Luckily I was able to get really far away last week and go to Global Shop.
Read about my experience here.
While at Global Shop, I noticed a lot of the same type of graphics and systems there that we produce in our own shop every day. I was surprised because I did not expect to see so many products we produce directed to the retail industry. This made me wonder what else I was missing. So, right then, I decided at least once daily to check out what is going on at our shop. Right away I learned something.
I was lucky enough to experience Global Shop in Chicago this year. Since it was a day trip from where I am in St. Louis I also experienced the world at 4 am. It was very dark and my eyes did not quite work right away.
Global Shop was held at the McCormick Place in Chicago. That gritty and busy city is one of my favorites. It was raining and windy and great! It was a packed show and McCormick Place was a great venue. You could actually see from one end of the show to the other but that was misleading. It is a big show with much to see, from shopping carts to cardboard furniture. Yeah, I typed cardboard furniture. I will mention more in a bit.
I was surprised to see: Read more…