Archive for the ‘Examples’ Category

How do you address your emails?

November 7, 2014 Leave a comment

AuthorI am reading a fascinating book entitled ‘How Google Works’, authored by Eric Schmidt and Jonathan Rosenberg. I highly recommend this captivating book as it is insightful, engaging and truly enlightening with many takeaway ideas and principles that can be applied in each of our own lives and business practices.

The section on Communications, especially the chapter on email wisdom, particularly hit a cord with me as I spend what seems like an inordinate amount of time sifting through emails on a daily basis. Hence my blog will be a total plagiaristic rip off of their great and useful insight on email protocol and etiquette.
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Categories: Business, Examples

Did I Miss Something?

October 17, 2014 Leave a comment

AuthorIt’s been about 8 months since I switched roles at Optima when I accepted a position as Account Executive for our mid-mountain sales territory. When I came on board at Optima a little more than four years ago, I was tasked with developing customers who defined themselves as Event or Experiential Marketing Companies. Not so strange considering the previous nine or so years I worked for a company that worked with these companies, almost exclusively.

Well as many of you probably know we’ve been making some changes here at Optima and I now find myself working with a somewhat larger and more diverse group of customers. Read more…

Do You Want A Ribbon or a Hat?

September 26, 2014 2 comments

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A few months ago, a client of ours told me that she would like to have a 20×20 exhibit designed for her client. One of the major keys to a successful exhibit solution is to get our design department involved directly. They contacted her and proceeded to review the budget and tactical needs along with the strategic requirements of the booth.

In order to aid in this process and to get a feel for what type of style and look the end-user liked, our client was asked to show her client a few 20×20 examples of our pre-designed and engineered Panoramic® kits that are on our website. The design department also used our creative brief to review detailed requirements for the display.
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5 Strategies To Avoid At A Trade Show

September 19, 2014 1 comment

authorThis guy stumbles into a hotel in Chicago and learns about marketing strategies. The “guy” is I. The event was the Exhibitor FastTrak and the session was on Marketing Strategies.

On the last day Bob Milam (@tradeshowbob) was the presenter and gave a great presentation on Business Marketing Strategies & Trade Shows. Bob is a great consultant and coach on the topic of trade show performance and is a contributing columnist for EXHIBITOR magazine. I was intrigued to learn about several simple things to avoid that were covered in the session. You may look at the list below and say, “common sense?” I agree. However, this list would be a good checklist to share the next time you discuss display and booth development with your client. Read more…

A New Normal

September 12, 2014 Leave a comment

garyOn September 11th, 2001, those of us in the tradeshow industry were going about the start of our typical day.

At the same time, 19 men proceeded to implement an evil scheme that changed our circumstances. A seemingly humdrum day in life, a day just like any other day – what could be called a Normal Day.

With all respect for the tremendous loss of life continuing even today, the seeds of a new normal that were already planted, along with the positive collective traits of our culture, were awakened.

I often ask others where they were on 9-11-01 simply because I remember it very clearly and the one truly bizarre thing about it is how normal the day itself was. From the perceived safety of my office at Optima Graphics, it clearly began as such but would not end that way.
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inTouch as a Business Proposition

September 5, 2014 1 comment

AuthorThis past Monday, we had a customer and end client come to STL to review inTouch™ – the need was for an inTouch™ Table for five shows and inTouch™ Apps for approx 35 sales reps as a starting point. The end client really wanted to sit and take her time talking about the “concept” of technology and how she would use it to better her program, better their sales performance, and better her value proposition within her company. I am paraphrasing what she said, but she wants to get rolling and have one at a September show and then at an October show with a private event in the middle.

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Let’s get horizontal . . .

August 22, 2014 2 comments


Let’s get horizontal . . .
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!
What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.

Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.
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