On September 11th, 2001, those of us in the tradeshow industry were going about the start of our typical day.
At the same time, 19 men proceeded to implement an evil scheme that changed our circumstances. A seemingly humdrum day in life, a day just like any other day – what could be called a Normal Day.
With all respect for the tremendous loss of life continuing even today, the seeds of a new normal that were already planted, along with the positive collective traits of our culture, were awakened.
I often ask others where they were on 9-11-01 simply because I remember it very clearly and the one truly bizarre thing about it is how normal the day itself was. From the perceived safety of my office at Optima Graphics, it clearly began as such but would not end that way.
This past Monday, we had a customer and end client come to STL to review inTouch™ – the need was for an inTouch™ Table for five shows and inTouch™ Apps for approx 35 sales reps as a starting point. The end client really wanted to sit and take her time talking about the “concept” of technology and how she would use it to better her program, better their sales performance, and better her value proposition within her company. I am paraphrasing what she said, but she wants to get rolling and have one at a September show and then at an October show with a private event in the middle.
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.
Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.
Life Hacks… simple things that can make mundane problems disappear. After polling our I&D Service Technicians and Managers, we have compiled some easy-to-implement tricks to make your life on the show floor a bit less frustrating.
Setting up and exhibiting at trade shows comes with its own set of challenges and it’s amazing what little tricks and ‘life hacks’ can be used to make your job on the show floor just a bit easier. After polling some of our I&D service technicians, we’ve compiled the following Life Hacks for the Trade Show Floor. Select the infographic below to see the full sized version about 7 simple things you can do to reduce headaches as your company’s Chief Booth Duty Officer.
I have just returned from vacation at Glacier National park in Montana where I spent 75 combined hours on a train via a sleeping car on Amtrak (See America by Rail Except When it’s Dark or you are sleeping or delayed by freight traffic). Ultimately, it was a great travel experience full of a variety of activities including hiking, rafting, helicopter rides and zip lining 350 feet above the forest canopy.
What stood out while engaged in these activities were the people making this experience come to life. I am talking about the Amtrak stewards, attendants, waiters, raft guides, lift operators, pilots, zip line personnel, etc. For the most part, these people enjoyed their work, were enthusiastic, helpful, informational, proactive, engaging and fun. They added to the experience, kept you safe, and provided a sense of security. Read more…
I was trained in college to be a graphic designer and worked in that capacity for many years. I tell people that I am a Neanderthal – that I go so far back that I worked with a chisel and stone. Well not that far back. I started my career in the late 60’s and my medium for creating layouts and comps for my designs was markers. I had every color in the rainbow. That was pre-computer days folks.
Recently, we had our yearly sales meeting. A lot of things were discussed and action items given to accomplish the rest of this year forward. In the middle of this week-long event, we thought it would be a good idea to do something fun and different with our sales staff.
So, in the vein of the James Lipton show ‘Inside the Actors Studio’, the sales staff was asked the 10 questions asked of every guest on that show (modified for the Trade Show Industry). The top 5 answers were recorded and tabulated at our home office in Fenton, Missouri.
Without further ado, I give you the answers to the 10 questions: