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Wrapping It All Up

December 19, 2014 Leave a comment

Author2014 has been a very interesting year to say the least. Don’t get me wrong – very few years are notably uneventful, but we have certainly seen several ups and downs in 2014. Let’s recap some of the more memorable times of 2014:

Jimmy Fallon took the reins at The Tonight Show. Some may say it’s a better show than when Jay Leno was the host. Regardless of anyone’s personal opinion of the shows merits or shortcomings, it is still pretty darn funny and a great way to wind down at the end of the day.
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Dear To My Heart

December 12, 2014 Leave a comment

Category Icon TestAs you all know, the St. Louis region has been in the news lately. The turmoil in Ferguson has been publicized internationally. This is a community that is near and dear to my heart. My first design position was with the Ferguson/Florissant School District as a district designer back in 1971. It is a beautiful historic community and I am saddened by what has happened. With unrest flaring up in other parts of the United States, it appears that St. Louis is not the only area of our country that has problems.

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I Can’t or I Won’t

December 5, 2014 Leave a comment

garyClean your room!
I keep trying new ways to get my girls to clean their rooms. I don’t even know why anymore… maybe it’s a challenge or some sick game that bonds us. Whether it’s clean your room, have this report completed by noon, meet this show deadline, etc. the list of stuff that must be done is endless! Here come the excuses, from inside our homes, the workplace or even within our own heads. I CAN’T DO THAT. Phooey – I WONT DO THAT! If not said out loud, it’s shown passively via inaction.

What happened to that old fashioned Can-Do Attitude?
If you look in the right places, it still exists today. Too often, we can’t or maybe won’t before we even try. But there is hope. The solution, in part at least, is empowerment. Breaking it down even further, the can’t is often a default response rooted in resisting change. Resisting change is a result of fear and a strong human desire to control our environment.

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Duck, duck, goose…

November 21, 2014 1 comment

AuthorNo, despite the rumors, I am not starting a new foodie blog. Those few words overheard at a recent dinner put the title on a topic that seems like it would be second nature. As I have seen recently, there can be a big difference between a perfectly flowing display & graphic project verses one that just spits and sputters like a too-hot pot of southern corn grits.

Vocabulary! Read more…

How do you address your emails?

November 7, 2014 Leave a comment

AuthorI am reading a fascinating book entitled ‘How Google Works’, authored by Eric Schmidt and Jonathan Rosenberg. I highly recommend this captivating book as it is insightful, engaging and truly enlightening with many takeaway ideas and principles that can be applied in each of our own lives and business practices.

The section on Communications, especially the chapter on email wisdom, particularly hit a cord with me as I spend what seems like an inordinate amount of time sifting through emails on a daily basis. Hence my blog will be a total plagiaristic rip off of their great and useful insight on email protocol and etiquette.
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Categories: Business, Examples

Did I Miss Something?

October 17, 2014 Leave a comment

AuthorIt’s been about 8 months since I switched roles at Optima when I accepted a position as Account Executive for our mid-mountain sales territory. When I came on board at Optima a little more than four years ago, I was tasked with developing customers who defined themselves as Event or Experiential Marketing Companies. Not so strange considering the previous nine or so years I worked for a company that worked with these companies, almost exclusively.

Well as many of you probably know we’ve been making some changes here at Optima and I now find myself working with a somewhat larger and more diverse group of customers. Read more…

Do You Want A Ribbon or a Hat?

September 26, 2014 2 comments

Category Icon Test

A few months ago, a client of ours told me that she would like to have a 20×20 exhibit designed for her client. One of the major keys to a successful exhibit solution is to get our design department involved directly. They contacted her and proceeded to review the budget and tactical needs along with the strategic requirements of the booth.

In order to aid in this process and to get a feel for what type of style and look the end-user liked, our client was asked to show her client a few 20×20 examples of our pre-designed and engineered Panoramic® kits that are on our website. The design department also used our creative brief to review detailed requirements for the display.
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