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Happy Thanksgiving

November 26, 2014 Leave a comment


We at Optima want to take this time to say thank you for your business and we hope you have a wonderful Thanksgiving.

Duck, duck, goose…

November 21, 2014 Leave a comment

AuthorNo, despite the rumors, I am not starting a new foodie blog. Those few words overheard at a recent dinner put the title on a topic that seems like it would be second nature. As I have seen recently, there can be a big difference between a perfectly flowing display & graphic project verses one that just spits and sputters like a too-hot pot of southern corn grits.

Vocabulary! Read more…

Coffee. Elves. Electronics.

November 14, 2014 Leave a comment

AuthorWELL IT’S ABOUT THAT TIME AGAIN… No, not the holidays! Come on now, we’re in the tradeshow industry! CES is coming and the countdown is on!! In less than 2 months, the show will be open and our job will be done (until the next show that is).

I may be a bit biased since I am out here on the West Coast, but I think CES is the biggest show of the year. Even non-tradeshow people know about this one. It’s one of my favorite shows! Every year companies outdo themselves. Read more…

How do you address your emails?

November 7, 2014 Leave a comment

AuthorI am reading a fascinating book entitled ‘How Google Works’, authored by Eric Schmidt and Jonathan Rosenberg. I highly recommend this captivating book as it is insightful, engaging and truly enlightening with many takeaway ideas and principles that can be applied in each of our own lives and business practices.

The section on Communications, especially the chapter on email wisdom, particularly hit a cord with me as I spend what seems like an inordinate amount of time sifting through emails on a daily basis. Hence my blog will be a total plagiaristic rip off of their great and useful insight on email protocol and etiquette.
Read more…

Categories: Business, Examples

Let’s get horizontal . . .

November 6, 2014 Leave a comment

Gary Camarato:

Maybe it was this blog post or maybe it’s just common sense, but we are seeing greater interest in using printed carpet to fully finish 10×10 and 10×20 exhibits

Originally posted on Optima Graphics Blog:

Author

Let’s get horizontal . . .
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!
What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.

Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.

View original 88 more words

Categories: Business, Optima

Bling, Bling, Shiney Object, Squirrel . . .

October 31, 2014 Leave a comment

AuthorHow can we help your clients prove the results of a show? What is the biggest question they have? “How do I show a return on our investment?” The most common answer is more leads or more qualified leads and, at the end of the day, more sales – period.

Our contribution to this problem gives a solution to compare and contrast leads, but also analyze customer interest and demand for the products/services they offer. The solution is inTouch™, but the challenge is not judging a book by its cover and getting into chapter one. What I mean is, when I first reviewed inTouch™, I was fascinated by its functionality – pressing buttons and watching videos made for a fun demonstration but the bells and flashes detracted from the real value – and that is a discussion that should be had away from flash and functional distraction.

Read more…

Changing Times. Timing Changes.

October 24, 2014 2 comments

AuthorEarly in my career, I worked in the telecom industry. It was the late 90’s and telecom was booming, the economy was doing well and we were not at war in the Middle East. Microwave Communication Inc. was best known for it’s “Friends and Family” marketing campaign before being acquired by WorldCom. Soon the bubble burst and most of the telecom industry went bankrupt – and many Telco executives went to jail (See Bernie Ebbers). Anyway, when I worked for MCI it was a running joke internally that MCI stood for “Many Changes Imminent.”

What I am saying is – in life and business – change IS the only constant. Read more…

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