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Bling, Bling, Shiney Object, Squirrel . . .

October 31, 2014 Leave a comment

AuthorHow can we help your clients prove the results of a show? What is the biggest question they have? “How do I show a return on our investment?” The most common answer is more leads or more qualified leads and, at the end of the day, more sales – period.

Our contribution to this problem gives a solution to compare and contrast leads, but also analyze customer interest and demand for the products/services they offer. The solution is inTouch™, but the challenge is not judging a book by its cover and getting into chapter one. What I mean is, when I first reviewed inTouch™, I was fascinated by its functionality – pressing buttons and watching videos made for a fun demonstration but the bells and flashes detracted from the real value – and that is a discussion that should be had away from flash and functional distraction.

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Changing Times. Timing Changes.

October 24, 2014 2 comments

AuthorEarly in my career, I worked in the telecom industry. It was the late 90’s and telecom was booming, the economy was doing well and we were not at war in the Middle East. Microwave Communication Inc. was best known for it’s “Friends and Family” marketing campaign before being acquired by WorldCom. Soon the bubble burst and most of the telecom industry went bankrupt – and many Telco executives went to jail (See Bernie Ebbers). Anyway, when I worked for MCI it was a running joke internally that MCI stood for “Many Changes Imminent.”

What I am saying is – in life and business – change IS the only constant. Read more…

Did I Miss Something?

October 17, 2014 Leave a comment

AuthorIt’s been about 8 months since I switched roles at Optima when I accepted a position as Account Executive for our mid-mountain sales territory. When I came on board at Optima a little more than four years ago, I was tasked with developing customers who defined themselves as Event or Experiential Marketing Companies. Not so strange considering the previous nine or so years I worked for a company that worked with these companies, almost exclusively.

Well as many of you probably know we’ve been making some changes here at Optima and I now find myself working with a somewhat larger and more diverse group of customers. Read more…

It’s Nothing Personal???

October 14, 2014 Leave a comment

Originally posted on Optima Graphics Blog:

Author

It’s nothing personal
I have always found it interesting that when someone uses this expression, they honestly seem to believe it to be true. It’s one of mankind’s greatest lies really. If you’ve been in business long enough you have certainly heard this comment from a customer and if you’ve been alive long enough you’ve certainly heard it from an ex-boyfriend, girl-friend or spouse. The truth of the matter is: Everything is Personal.

No one in this world makes decisions based solely on rational thought, not even 

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Categories: Uncategorized

GIDDY UP!

October 10, 2014 2 comments

AuthorI always consider myself to be a pretty fortunate person – I have a great family, can truly say I love my job, I enjoy this chaotic industry, and I enjoy learning. Yeah, I still like learning and am fascinated by the things people share with me and at times when they do not even realize they are being the teacher. Those who know me or have spent 10 minutes with me know that I can talk – good, bad or indifferent I sometimes don’t shut up, in my defense, when someone else is talking, I am intently listening to what is being said both verbally and non-verbally.

Earlier this week, I was speaking with one of my AE’s and as usual our conversation was a mix of chit chat about the world (how is Reid Sherwood doing – how is his recovery from back surgery going? You the man Reid), where we were each at, and feedback on appointments from the day. Then a sales nugget from the past leaped out at me and I was so pleased to listen to what had transpired.  Read more…

Can A Fish Climb A Tree?

October 3, 2014 2 comments

gary

There is a famous Albert Einstein quote circulating on social media sites like LinkedIn, “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid”

I’ve come across several books and papers; some by choice and some forced on me that promote developing your strengths in life and the workplace. While being aware of limitations is important, it can be detrimental to focus too intensely on your weaknesses. The theory is that if one spends too much of their energy where inherent skills are lacking, one will be by definition a failure. A better use of time is to recognize and develop your core strengths. Although there are still no guarantees, when your developed strengths and passions coincide you will be highly successful!

Good stuff for sure and for some with kids like mine, good parenting advice too.
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Do You Want A Ribbon or a Hat?

September 26, 2014 2 comments

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A few months ago, a client of ours told me that she would like to have a 20×20 exhibit designed for her client. One of the major keys to a successful exhibit solution is to get our design department involved directly. They contacted her and proceeded to review the budget and tactical needs along with the strategic requirements of the booth.

In order to aid in this process and to get a feel for what type of style and look the end-user liked, our client was asked to show her client a few 20×20 examples of our pre-designed and engineered Panoramic® kits that are on our website. The design department also used our creative brief to review detailed requirements for the display.
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