Early in my career, I worked in the telecom industry. It was the late 90’s and telecom was booming, the economy was doing well and we were not at war in the Middle East. Microwave Communication Inc. was best known for it’s “Friends and Family” marketing campaign before being acquired by WorldCom. Soon the bubble burst and most of the telecom industry went bankrupt – and many Telco executives went to jail (See Bernie Ebbers). Anyway, when I worked for MCI it was a running joke internally that MCI stood for “Many Changes Imminent.”
What I am saying is – in life and business – change IS the only constant. Read more…
Originally posted on Optima Graphics Blog:
It’s nothing personal
No one in this world makes decisions based solely on rational thought, not even
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There is a famous Albert Einstein quote circulating on social media sites like LinkedIn, “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid”
I’ve come across several books and papers; some by choice and some forced on me that promote developing your strengths in life and the workplace. While being aware of limitations is important, it can be detrimental to focus too intensely on your weaknesses. The theory is that if one spends too much of their energy where inherent skills are lacking, one will be by definition a failure. A better use of time is to recognize and develop your core strengths. Although there are still no guarantees, when your developed strengths and passions coincide you will be highly successful!
Good stuff for sure and for some with kids like mine, good parenting advice too.
This guy stumbles into a hotel in Chicago and learns about marketing strategies. The “guy” is I. The event was the Exhibitor FastTrak and the session was on Marketing Strategies.
On the last day Bob Milam (@tradeshowbob) was the presenter and gave a great presentation on Business Marketing Strategies & Trade Shows. Bob is a great consultant and coach on the topic of trade show performance and is a contributing columnist for EXHIBITOR magazine. I was intrigued to learn about several simple things to avoid that were covered in the session. You may look at the list below and say, “common sense?” I agree. However, this list would be a good checklist to share the next time you discuss display and booth development with your client. Read more…