Did I Miss Something?

October 17, 2014 Leave a comment

AuthorIt’s been about 8 months since I switched roles at Optima when I accepted a position as Account Executive for our mid-mountain sales territory. When I came on board at Optima a little more than four years ago, I was tasked with developing customers who defined themselves as Event or Experiential Marketing Companies. Not so strange considering the previous nine or so years I worked for a company that worked with these companies, almost exclusively.

Well as many of you probably know we’ve been making some changes here at Optima and I now find myself working with a somewhat larger and more diverse group of customers. Read more…

It’s Nothing Personal???

October 14, 2014 Leave a comment

Originally posted on Optima Graphics Blog:


It’s nothing personal
I have always found it interesting that when someone uses this expression, they honestly seem to believe it to be true. It’s one of mankind’s greatest lies really. If you’ve been in business long enough you have certainly heard this comment from a customer and if you’ve been alive long enough you’ve certainly heard it from an ex-boyfriend, girl-friend or spouse. The truth of the matter is: Everything is Personal.

No one in this world makes decisions based solely on rational thought, not even 

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October 10, 2014 2 comments

AuthorI always consider myself to be a pretty fortunate person – I have a great family, can truly say I love my job, I enjoy this chaotic industry, and I enjoy learning. Yeah, I still like learning and am fascinated by the things people share with me and at times when they do not even realize they are being the teacher. Those who know me or have spent 10 minutes with me know that I can talk – good, bad or indifferent I sometimes don’t shut up, in my defense, when someone else is talking, I am intently listening to what is being said both verbally and non-verbally.

Earlier this week, I was speaking with one of my AE’s and as usual our conversation was a mix of chit chat about the world (how is Reid Sherwood doing – how is his recovery from back surgery going? You the man Reid), where we were each at, and feedback on appointments from the day. Then a sales nugget from the past leaped out at me and I was so pleased to listen to what had transpired.  Read more…

Can A Fish Climb A Tree?

October 3, 2014 2 comments


There is a famous Albert Einstein quote circulating on social media sites like LinkedIn, “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid”

I’ve come across several books and papers; some by choice and some forced on me that promote developing your strengths in life and the workplace. While being aware of limitations is important, it can be detrimental to focus too intensely on your weaknesses. The theory is that if one spends too much of their energy where inherent skills are lacking, one will be by definition a failure. A better use of time is to recognize and develop your core strengths. Although there are still no guarantees, when your developed strengths and passions coincide you will be highly successful!

Good stuff for sure and for some with kids like mine, good parenting advice too.
Read more…

Do You Want A Ribbon or a Hat?

September 26, 2014 2 comments

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A few months ago, a client of ours told me that she would like to have a 20×20 exhibit designed for her client. One of the major keys to a successful exhibit solution is to get our design department involved directly. They contacted her and proceeded to review the budget and tactical needs along with the strategic requirements of the booth.

In order to aid in this process and to get a feel for what type of style and look the end-user liked, our client was asked to show her client a few 20×20 examples of our pre-designed and engineered Panoramic® kits that are on our website. The design department also used our creative brief to review detailed requirements for the display.
Read more…

5 Strategies To Avoid At A Trade Show

September 19, 2014 1 comment

authorThis guy stumbles into a hotel in Chicago and learns about marketing strategies. The “guy” is I. The event was the Exhibitor FastTrak and the session was on Marketing Strategies.

On the last day Bob Milam (@tradeshowbob) was the presenter and gave a great presentation on Business Marketing Strategies & Trade Shows. Bob is a great consultant and coach on the topic of trade show performance and is a contributing columnist for EXHIBITOR magazine. I was intrigued to learn about several simple things to avoid that were covered in the session. You may look at the list below and say, “common sense?” I agree. However, this list would be a good checklist to share the next time you discuss display and booth development with your client. Read more…

A New Normal

September 12, 2014 Leave a comment

garyOn September 11th, 2001, those of us in the tradeshow industry were going about the start of our typical day.

At the same time, 19 men proceeded to implement an evil scheme that changed our circumstances. A seemingly humdrum day in life, a day just like any other day – what could be called a Normal Day.

With all respect for the tremendous loss of life continuing even today, the seeds of a new normal that were already planted, along with the positive collective traits of our culture, were awakened.

I often ask others where they were on 9-11-01 simply because I remember it very clearly and the one truly bizarre thing about it is how normal the day itself was. From the perceived safety of my office at Optima Graphics, it clearly began as such but would not end that way.
Read more…


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