How can we help your clients prove the results of a show? What is the biggest question they have? “How do I show a return on our investment?” The most common answer is more leads or more qualified leads and, at the end of the day, more sales – period.
Our contribution to this problem gives a solution to compare and contrast leads, but also analyze customer interest and demand for the products/services they offer. The solution is inTouch™, but the challenge is not judging a book by its cover and getting into chapter one. What I mean is, when I first reviewed inTouch™, I was fascinated by its functionality – pressing buttons and watching videos made for a fun demonstration but the bells and flashes detracted from the real value – and that is a discussion that should be had away from flash and functional distraction.
Early in my career, I worked in the telecom industry. It was the late 90’s and telecom was booming, the economy was doing well and we were not at war in the Middle East. Microwave Communication Inc. was best known for it’s “Friends and Family” marketing campaign before being acquired by WorldCom. Soon the bubble burst and most of the telecom industry went bankrupt – and many Telco executives went to jail (See Bernie Ebbers). Anyway, when I worked for MCI it was a running joke internally that MCI stood for “Many Changes Imminent.”
What I am saying is – in life and business – change IS the only constant. Read more…
Originally posted on Optima Graphics Blog:
It’s nothing personal
No one in this world makes decisions based solely on rational thought, not even
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There is a famous Albert Einstein quote circulating on social media sites like LinkedIn, “Everybody is a genius. But if you judge a fish by its ability to climb a tree it will live its whole life believing that it is stupid”
I’ve come across several books and papers; some by choice and some forced on me that promote developing your strengths in life and the workplace. While being aware of limitations is important, it can be detrimental to focus too intensely on your weaknesses. The theory is that if one spends too much of their energy where inherent skills are lacking, one will be by definition a failure. A better use of time is to recognize and develop your core strengths. Although there are still no guarantees, when your developed strengths and passions coincide you will be highly successful!
Good stuff for sure and for some with kids like mine, good parenting advice too.