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A New Normal

September 12, 2014 Leave a comment

garyOn September 11th, 2001, those of us in the tradeshow industry were going about the start of our typical day.

At the same time, 19 men proceeded to implement an evil scheme that changed our circumstances. A seemingly humdrum day in life, a day just like any other day – what could be called a Normal Day.

With all respect for the tremendous loss of life continuing even today, the seeds of a new normal that were already planted, along with the positive collective traits of our culture, were awakened.

I often ask others where they were on 9-11-01 simply because I remember it very clearly and the one truly bizarre thing about it is how normal the day itself was. From the perceived safety of my office at Optima Graphics, it clearly began as such but would not end that way.
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inTouch as a Business Proposition

September 5, 2014 1 comment

AuthorThis past Monday, we had a customer and end client come to STL to review inTouch™ – the need was for an inTouch™ Table for five shows and inTouch™ Apps for approx 35 sales reps as a starting point. The end client really wanted to sit and take her time talking about the “concept” of technology and how she would use it to better her program, better their sales performance, and better her value proposition within her company. I am paraphrasing what she said, but she wants to get rolling and have one at a September show and then at an October show with a private event in the middle.

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How To Not Sweat The Details

September 4, 2014 Leave a comment

Originally posted on Optima Graphics Blog:

AuthorAs this summer rolls along and the familiar sounds of the show floor in full swing are not far off, most of us are reminded that a few more weeks of watching the heat index has to be endured and there is still a bit of sweating to be done both physically and mentally – which conjures up the old cliché “sweat the details”.

While the Optima staff may not be able to do much about bringing down those cold fronts for an early fall, we can help cool off some of the potential hot issues in in your graphic production.

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How To Not Sweat The Details

August 29, 2014 1 comment

AuthorAs this summer rolls along and the familiar sounds of the show floor in full swing are not far off, most of us are reminded that a few more weeks of watching the heat index has to be endured and there is still a bit of sweating to be done both physically and mentally – which conjures up the old cliché “sweat the details”.

While the Optima staff may not be able to do much about bringing down those cold fronts for an early fall, we can help cool off some of the potential hot issues in in your graphic production.

Read more…

Let’s get horizontal . . .

August 22, 2014 1 comment

Author

Let’s get horizontal . . .
No, it’s not what you’re thinking . . . Get your mind out of the gutter people, haha!
What I’m referring to is Horizontal Communication. As most of you know, I’m a big proponent of printed flooring/messaging. You may recall a blog I wrote about this earlier this year.

Think about it, we talk about Vertical Communication without a second thought, but the Horizontal Communication continues to be neglected. The Horizontal Communication is an extension of the vertical and when the two work well together – any size space becomes more of an environment and generates more emotion than just black carpet. With the addition of Horizontal Communication, the booth is no longer a 10×10 or 10×20 booth space – it’s its own environment, it’s complete.
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Life Hacks for the Trade Show Floor

August 22, 2014 3 comments

Author

Life Hacks… simple things that can make mundane problems disappear. After polling our I&D Service Technicians and Managers, we have compiled some easy-to-implement tricks to make your life on the show floor a bit less frustrating.

Setting up and exhibiting at trade shows comes with its own set of challenges and it’s amazing what little tricks and ‘life hacks’ can be used to make your job on the show floor just a bit easier. After polling some of our I&D service technicians, we’ve compiled the following Life Hacks for the Trade Show Floor. Select the infographic below to see the full sized version about 7 simple things you can do to reduce headaches as your company’s Chief Booth Duty Officer.
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People DO make a difference!

August 15, 2014 4 comments

Author

I have just returned from vacation at Glacier National park in Montana where I spent 75 combined hours on a train via a sleeping car on Amtrak (See America by Rail Except When it’s Dark or you are sleeping or delayed by freight traffic). Ultimately, it was a great travel experience full of a variety of activities including hiking, rafting, helicopter rides and zip lining 350 feet above the forest canopy.

What stood out while engaged in these activities were the people making this experience come to life. I am talking about the Amtrak stewards, attendants, waiters, raft guides, lift operators, pilots, zip line personnel, etc. For the most part, these people enjoyed their work, were enthusiastic, helpful, informational, proactive, engaging and fun. They added to the experience, kept you safe, and provided a sense of security. Read more…

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