Attendees enjoy going to trade shows, not just to find out what new products are out there, but also to take something away from the show displays they stop by. One surefire way to get more traffic to your display and get leads is through contests and drawings. However, there is a correct and a wrong way to hold a contest at your upcoming event. Here are a few of the do’s and don’ts of using contests to boost your exhibit traffic.
Don’t: Use Just Any Prize
Sure, everyone would love to get their hands on a free iPad or technological gadget, but the chances that your company will be remembered long after the trade show are very low. Choose wisely when deciding on the item you want to hold a contest for.
Concepts, renderings and illustrations all are simple ideas waiting to become reality and sometimes bridging that gap is a breeze and – well, other times a bit more complicated. It does remain one of the more enjoyable aspects of being in the graphic and display business. Projects can take on the feel of that awesome science project you had so much fun with in high school or the final lab project on campus and yes, even the project that your inner self said ‘no way’ and you charged ahead anyway.
This year’s “Together we’re better, there is no ‘I’ in team”, Optima annual sales meeting, produced a stunning new advertising initiative that has me wondering if Optima has Fonzarellied out and jumped the shark. You know the meeting type all too well: new product launches, new and improved initiatives designed to drive the bottom line sky high, recently implemented – but never discussed – reporting mechanisms that are guaranteed to show you where you rank each and every second within the company and against your peers, who’s on top, who’s on bottom, and most important of all…just what are the snacks and beverage choices going to be for this year’s Exhibitor Reception??
Since 2011 Optima has held the “Ultimate Exhibit Design Challenge”. The Design Challenge is for exhibit design students from Bemidji State University. Students send in entries of designs for Optima’s booth. The winning design is used for the display at the yearly Exhibitor show.
This year’s winner is Breanne Allen. Read below to learn about Breanne, her design process and to see her work.
Thanks to all who have contributed. We hope the experience of this challenge helps all the young designers in their future design endeavors.
Marketing Coordinator | Optima Read more…
The mission of the EDPA is to advance the interests of members engaged in the design, production, and service of exhibits, events and experiential environments. The success and integrity of our industry is enhanced through advocacy, communication, education and good works.
Let’s break-down some of the benefits of membership for you.
- Ground-breaking research and mission-critical papers and tools to help grow your business
- Top-Notch educational programs, seminars and industry information / presentations
- Annual industry surveys and studies
- Annual ACCESS conference and meeting Read more…