You see a lot of big names get honorary degrees to high profile universities these days (Go ahead and insert a famous name and university).
Many times these people have earned a very successful career just by rolling up their sleeves and applying themselves. They have earned the respect of those around them through results.
I have a friend named Harold that likes to employ a party game whenever a room of loosely associated guests needs more energy. Ask your new friends what they were trained in or what they majored in at university. Then ask what they do now! Works best when you are at least in your thirties!
Recently I thought of this when Optima was recognized as having G7 certification. We are proud to have this recognition, so don’t get me wrong here. It’s cool! Very cool!
There have been multiple studies done on just how long the human brain can actually remain creative without a break. Of course the results vary, but all at least agree that the human brain is unable to sustain extended amounts of pure creativity without some form of stimuli to help it.
Considering it’s my job to be creative, this is actually a fairly pertinent quandary for me, and many of you as well. Our clients rely on us to be able to be creative at the drop of a hat.
Experts say blogging is probably the most important tool in your social media toolbox. More important than Facebook, Twitter, YouTube, or LinkedIn.
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Wednesday, December 4
10-11 am PST (1 pm EST).
If you’ve ever lived in the southern West coast, then you are certainly familiar with the name Cal Worthington (and his dog Spot).
I’m sad to report that Cal recently passed away at the age of 92 but will surely be remembered for his offbeat TV commercials selling cars with many an exotic animal representing his dog Spot (who never was actually a dog.)
The commercials would be accompanied by a jingle set to the tune of “If You’re Happy and You Know It” with the lyrics re-written to “If you want a car or truck, go see Cal, if you want to save a buck, go see Cal.” Boy, that jingle stuck in my head for years! YEARS! Midwesterners and East coasters – you sure missed out.
Do I have a “Niche” with this customer or have I been “Pigeonholed”… and what’s the difference?
Most salespeople have used these two expressions to describe their relationship with a customer (or a prospect) and they are very similar in some ways, but very different in others. Here are my definitions of these terms (as they relate to selling) and a few personal observations. Read more…
I am not a sales person.
Well, I might be if you count selling my wife on the movie I want to see instead of the one she wants to. But as Optima sales go, I do not have the title. I’ve always thought a sales position was a cool job because you always travel. Then again, that might be the main reason a sales position is NOT cool. But that doesn’t necessarily have to be an issue any more.
For the past year, we have used an online meeting service to do product demonstrations and launches to our remote sales people and customers. We have discussed and shown products in action, given presentations and answered questions all in real time. It has become a handy tool for our business environment. A recent example of this is one of our sales persons lost their passport and could not get to their customer in Canada. But they were still able to meet with the customer by using an online meeting.
So there may be no crying in baseball but who says you can’t have fun with graphics and displays?
As so often happens during one of my visits with a customer, we are huddled around the conference table after reviewing the latest Optima product updates and the conversation turns to one or more upcoming projects that need a little more noodling around time. This is one aspect of what we get to do in this industry with the always full pipeline of the customer question, “can this be done”?
“Why sure” we almost always say, hang up the phone and then look at the contact list of industry go-to guys who could possibly help with this latest off-the-wall, almost wacky request.