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Dear To My Heart

December 12, 2014 Leave a comment

Category Icon TestAs you all know, the St. Louis region has been in the news lately. The turmoil in Ferguson has been publicized internationally. This is a community that is near and dear to my heart. My first design position was with the Ferguson/Florissant School District as a district designer back in 1971. It is a beautiful historic community and I am saddened by what has happened. With unrest flaring up in other parts of the United States, it appears that St. Louis is not the only area of our country that has problems.

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EDPA Annual Conference

December 5, 2014 1 comment

AuthorHowdy from sunny Florida (well, at least that is what I see out the window from the conference). I have been an EDPA advocate for a decade, a board member for several years, and after three days at Access 2014, a re-energized member of the association and industry.

A common question I get is “why am I involved and why is Optima involved?”. Besides my personal opinion that industry participation is really a requirement to help change the landscape of the industry or satisfy your desire for industry progression, from a business perspective the interaction amongst industry participants always yields selling opportunities. This means opportunities to sell more stuff – plain and simple.

EDPAListening to Robert Campbell, who is the incoming EDPA President, Read more…

I Can’t or I Won’t

December 5, 2014 Leave a comment

garyClean your room!
I keep trying new ways to get my girls to clean their rooms. I don’t even know why anymore… maybe it’s a challenge or some sick game that bonds us. Whether it’s clean your room, have this report completed by noon, meet this show deadline, etc. the list of stuff that must be done is endless! Here come the excuses, from inside our homes, the workplace or even within our own heads. I CAN’T DO THAT. Phooey – I WONT DO THAT! If not said out loud, it’s shown passively via inaction.

What happened to that old fashioned Can-Do Attitude?
If you look in the right places, it still exists today. Too often, we can’t or maybe won’t before we even try. But there is hope. The solution, in part at least, is empowerment. Breaking it down even further, the can’t is often a default response rooted in resisting change. Resisting change is a result of fear and a strong human desire to control our environment.

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Happy Thanksgiving

November 26, 2014 Leave a comment


We at Optima want to take this time to say thank you for your business and we hope you have a wonderful Thanksgiving.

Duck, duck, goose…

November 21, 2014 1 comment

AuthorNo, despite the rumors, I am not starting a new foodie blog. Those few words overheard at a recent dinner put the title on a topic that seems like it would be second nature. As I have seen recently, there can be a big difference between a perfectly flowing display & graphic project verses one that just spits and sputters like a too-hot pot of southern corn grits.

Vocabulary! Read more…

Coffee. Elves. Electronics.

November 14, 2014 Leave a comment

AuthorWELL IT’S ABOUT THAT TIME AGAIN… No, not the holidays! Come on now, we’re in the tradeshow industry! CES is coming and the countdown is on!! In less than 2 months, the show will be open and our job will be done (until the next show that is).

I may be a bit biased since I am out here on the West Coast, but I think CES is the biggest show of the year. Even non-tradeshow people know about this one. It’s one of my favorite shows! Every year companies outdo themselves. Read more…

How do you address your emails?

November 7, 2014 Leave a comment

AuthorI am reading a fascinating book entitled ‘How Google Works’, authored by Eric Schmidt and Jonathan Rosenberg. I highly recommend this captivating book as it is insightful, engaging and truly enlightening with many takeaway ideas and principles that can be applied in each of our own lives and business practices.

The section on Communications, especially the chapter on email wisdom, particularly hit a cord with me as I spend what seems like an inordinate amount of time sifting through emails on a daily basis. Hence my blog will be a total plagiaristic rip off of their great and useful insight on email protocol and etiquette.
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Categories: Business, Examples
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